Black Friday Stories - Page 3

Australian Stories

Black Friday stories

Avast warns of surge in fake online shops in Australia

Avast flags 430,000 blocked visits to fake online shops in Australia, warning scam “ghost stores” will surge over summer sales and Christmas.

By Melania Watson • 4 min read • Mon, 8th Dec 2025

Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025

Global Stories

Black Friday stories

Digital Transformation

Patchworks data surges 320% as retailers extend BFCM peak

Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025

Firewalls

Softonic issues guide to avoid scams in festive sales

Softonic issues festive-season guide warning of rising scams in fake shops, apps and delivery messages as online bargain hunting surges.

By Kaleah Salmon • 5 min read • Tue, 9th Dec 2025

Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025

eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025

Customer Experience

UK sees world's highest Black Friday growth led by loyalty spend

UK saw the highest global Black Friday growth at 16%, driven by loyalty spend, AI tools, and personalised retail experiences, outpacing US and ANZ markets.

By Catherine Knowles • 4 min read • Fri, 5th Dec 2025

Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025

Generative AI

Black Friday searches hit 33.5bn as shoppers favour value & pets

Black Friday searches hit 33.5bn, with pet products surging 81% and shoppers favouring value, wellness, and early deals over luxury goods this year.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025

Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025

Customer Experience

Website accessibility barriers drive UK shoppers to abandon sales

Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.

By Melania Watson • 3 min read • Tue, 2nd Dec 2025

Stories from Other Regions

Black Friday stories

Customer Experience

UK Black Friday spending soars in pet sector as big baskets lead

UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.

By Sean Mitchell • 3 min read • Sat, 6th Dec 2025

Social Media

Social shopping sees record Black Friday surge as UK eCommerce grows

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025

Digital Transformation

What Black Friday revealed about retail's customer service challenges

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025

Black Friday

Black Friday UK footfall dips 3% as shoppers seek better deals

UK Black Friday footfall fell 3% year-on-year as shoppers sought better deals amid cost-of-living worries, despite a 54.9% rise from the prior week.

By Kaleah Salmon • 3 min read • Thu, 4th Dec 2025

Data Protection

Black Friday: shoppers & retailers face rising cyber threats

Around 60% of UK adults plan to shop this Black Friday, as retailers brace for rising cybercrime targeting fast-paced online sales and AI-driven bots.

By Shannon Williams • 4 min read • Fri, 28th Nov 2025

Malware

UK retail cyber attacks spread evenly, not linked to key events

UK retail cyber attacks occur consistently year-round, not just around shopping events, exposing sensitive data of millions and challenging risk timing assumptions.

By Sean Mitchell • 4 min read • Fri, 28th Nov 2025