B2B Marketing stories - Page 3

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.