B2B Marketing stories

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

Cynomi unveils practical go-to-market academy to help managed service providers package, price and sell cybersecurity services more effectively.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.