Andrew Blair stories
Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
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ai
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employees
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survey results
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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research
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study
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consumer
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
Data protection: How SMEs can secure online consumers’ trust
Mon, 15th Aug 2022
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privacy
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trust
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consumers
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
Consumers will stop doing business over data practices
Tue, 2nd Aug 2022
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bi
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big data
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data analytics
Software Advice study reveals privacy concerns of online consumers in Australia. Over half unsure if personal data is secure.