eCommerceNews Australia - Technology news for digital commerce decision-makers
Australia

AI Overviews Stories

Australian Stories

AI Overviews stories

Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • Tue, 2nd Jun 2026
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Mark Tarre • 7 min read • Tue, 5th May 2026
The death of the backlink: Why PR is now the most powerful SEO tool you have
Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Mon, 4th May 2026
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • Fri, 1st May 2026

Global Stories

AI Overviews stories

Search after SEO: Anna Harrison on staying visible in the AI era
Generative AI

Search after SEO: Anna Harrison on staying visible in the AI era

Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.

By Dr Anna Harrison • 7 min read • Mon, 22nd Jun 2026
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026
Google search traffic shifts towards big publishers
Generative AI

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • Wed, 27th May 2026
Google unveils AI search & agent tools at I/O 2026
Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Thu, 21st May 2026
Google overhauls Search with new AI-powered interface
Data Protection

Google overhauls Search with new AI-powered interface

Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.

By Mark Tarre • 4 min read • Wed, 20th May 2026
Google unveils Gemini AI push across Search & apps
Data centers

Google unveils Gemini AI push across Search & apps

Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.

By Mark Tarre • 4 min read • Wed, 20th May 2026
Everywhen warns AI use is straining energy & water
Digital Transformation

Everywhen warns AI use is straining energy & water

Heavy AI usage could soon squeeze power grids and water supplies as queries multiply across business and everyday search.

By Sean Mitchell • 4 min read • Fri, 8th May 2026

Stories from Other Regions

AI Overviews stories

Vero Insurance teams with The Optimisers on AI search
Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Wed, 8th Jul 2026
UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • Thu, 11th Jun 2026
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 5th Jun 2026
Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Mark Tarre • 6 min read • Fri, 22nd May 2026
Semify launches AI optimisation service for agencies
Digital Transformation

Semify launches AI optimisation service for agencies

Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.

By Sofiah Nichole Salivio • 4 min read • Wed, 13th May 2026