Yealink opens Singapore global headquarters & centre

Yealink has opened a global operational headquarters and Customer Experience Centre in Singapore. The site will also serve as the company's exclusive Asia-Pacific cooperation centre.

The move expands Yealink's presence in Singapore as multinational companies reassess their regional footprints and operating bases. The new headquarters will support global market enablement, operational coordination, supply chain collaboration, customer support, and cloud service management.

Singapore has become central to the group's operational planning because of its legal framework, infrastructure, and position as a regional business hub. Yealink has also chosen the city-state as an operational centre for Yealink Management Cloud Service, citing local data protection rules and cross-border compliance arrangements.

The new Customer Experience Centre sits alongside the headquarters and is designed for product demonstrations, training programmes, and meetings with customers and partners. It will support local engagement in Singapore while working with businesses across Southeast Asia.

The opening ceremony drew representatives from government, technology partners, and customers. Guests included Ng Ming Liang, Vice President of the Global Enterprises Division at the Singapore Economic Development Board; Prashant Singh Bishnoi, AI-Powered Workplace Partner Program Manager - Asia at Microsoft; and Pang Yee Loy, Senior Director, Asia Pacific at AVIXA.

Yealink is best known for internet protocol and session initiation protocol desk phones, but over the past two decades it has expanded into unified communications and collaboration products. The company says it now serves customers in more than 140 countries and regions and ranks among the top three companies in the video conferencing market.

That broader portfolio helps explain Singapore's role in the group's operating model. Beyond sales and partner management, the city is being used to support service delivery, regional coordination, and compliance-sensitive cloud operations for customers in multiple markets.

Regional role

Yealink described the Singapore operation as more than a local office, with responsibilities spanning international support functions. The site will act as a central point for regional engagement and collaboration with partners across Asia-Pacific.

For Singapore, the investment adds another technology operations base as the government continues to position the country as a centre for international business, data governance, and cross-border services. Technology groups have increasingly used the city-state for headquarters, finance, logistics, and cloud-related functions because of its regulatory structure and connectivity.

At the ceremony, Yealink linked the opening to a broader effort to build a stronger operating network outside its home market. The company also said the Customer Experience Centre would contribute to local talent development and strengthen long-term ties with Singapore's business ecosystem.

Jay Liu outlined that view during the launch. "Singapore represents more than a regional office for Yealink. It is an important operational hub that supports our global service capabilities, trusted operations, and localized customer engagement," said Jay Liu, Executive Vice President and Board Secretary, Yealink.

He added: "This new operational headquarters reflects our long-term commitment to building a globally connected, locally responsive, and trusted collaboration ecosystem."

Broader expansion

The investment comes as communications technology suppliers seek closer access to enterprise customers in Asia-Pacific and stronger local support structures. Companies selling collaboration tools have faced pressure to provide in-market service, training, and demonstration facilities as businesses standardise equipment for hybrid and cross-border working.

Yealink said the Customer Experience Centre would give customers and partners a place for hands-on demonstrations and collaborative sessions. Such centres are commonly used by business technology suppliers to showcase integrated meeting room products, voice systems, and cloud-linked services in a working environment.

The Singapore launch also marks another stage in the company's international development since its founding in 2001. While it began with voice communications hardware, it has expanded into video conferencing systems, collaboration devices, and cloud-based products for workplaces and institutions.

Speaking about the significance of the opening, Liu said: "As we celebrate this milestone in Singapore, we are not only opening a new office. We are opening a new chapter in Yealink's global journey - one built on trust, innovation, and long-term partnership."