Ui Ai launches Amica digital employee for customer service

Ui Ai has launched Amica, an AI digital employee for customer service aimed at businesses seeking round-the-clock customer engagement.

The European technology company says Amica is designed to handle customer-facing work continuously across sectors including education, retail and hospitality. It can answer enquiries, process orders, generate leads, and direct customers to products and services in real time.

Amica is being marketed as a digital employee rather than a standard chatbot. Built for each client, it can be tailored to reflect a company's branding, language and personality, including the animation used in customer interactions.

The launch comes as companies face pressure to respond more quickly to customers while managing staffing constraints and operating costs. Businesses have increasingly adopted AI tools in customer service and other administrative functions as they look for ways to extend support beyond normal business hours.

Amica is intended to work alongside existing teams by taking on repetitive tasks and maintaining an online presence at all times. That includes answering inbound calls, resolving queries and capturing customer information across phone, web and in-store settings.

Market pressure

The broader backdrop is rising business spending on AI tools linked to customer service and workplace productivity. Ui Ai cited research from PwC's 2025 Global AI Jobs Barometer, which found that industries most exposed to AI recorded three times higher growth in revenue per employee than those least exposed to the technology.

The same research found productivity growth was 40% higher at companies that had fully adopted AI. Technology suppliers have used those findings to support the argument that AI systems can reshape routine work and change how employees spend their time.

For businesses weighing those investments, the main appeal often lies in availability and consistency. Customer service teams are under pressure to provide faster responses across multiple channels, while employers also face demands to control labour costs and improve retention among staff often asked to manage repetitive work.

Ui Ai says Amica was developed to address those concerns by acting as a scalable extension of a company's workforce. The system can provide instant responses and track customer insights, while leaving staff to focus on tasks that require judgement or more direct human involvement.

Charles Pierce outlined the company's view of that demand in remarks released alongside the launch.

"Today's businesses are under increasing pressure to provide exceptional customer experiences while maintaining a strong workforce that thrives within tight operating costs. We built Amica to turn conversations into measurable commercial outcomes, including generating leads, improving customer retention and increasing revenue.

"Amica works as a digital extension of existing teams, ensuring every customer enquiry is responded to quickly and consistently. With efficient customer support taken care of, employees can focus on higher-value activities. Amica is available for integration for businesses across a variety of sectors, including education, retail and more," said Charles Pierce, Chief Executive Officer, Ui Ai.

Product design

Unlike many text-based automated support tools, Amica is presented as a customisable front-end representative for a business. Companies can configure the system to match the organisation it represents, including the tone of language and visual presentation used in interactions.

That approach reflects a wider market trend as companies offering AI customer tools try to distinguish themselves from generic bots by emphasising more tailored deployment. For buyers, a key question is whether automation can blend into existing service operations without creating a disconnected customer experience.

Ui Ai says Amica is intended to support practical customer journeys rather than simply fielding basic questions. It lists enquiry handling, sales support and order processing among the uses it expects businesses to adopt first.

The product enters a market where many organisations are still testing how far AI can be embedded in customer service roles. Some businesses have limited its use to basic triage and internal productivity tasks, while others are moving towards broader automation covering external communication, lead capture and transaction support.

For Ui Ai, the launch of Amica places it in the second group, with a product positioned as a permanent customer-facing worker that can operate across several channels and industries.