Reolink expands into Bunnings stores across Australasia

Reolink has launched its products in Bunnings Warehouse stores across Australia and New Zealand, in one of the company's biggest retail expansions in the region. The rollout covers 195 stores: 178 in Australia and 17 in New Zealand.

The move puts Reolink's security cameras and doorbells into bricks-and-mortar outlets after growth through other retail chains and online channels.

Reolink sells home security products including cameras, floodlight cameras and video doorbells. The Bunnings range includes 16 products, including battery-powered and wired models for household use.

Reolink's existing distribution in Australia and New Zealand includes The Good Guys, Costco, Harvey Norman, PB Tech, Amazon and direct online sales. The Bunnings listing adds exposure through a retailer with a large footprint in the home improvement market.

Nick Nigro, Vice President, Australasia, at Reolink, described the launch as a milestone in the company's regional push.

"Bunnings is one of Australia's most loved and trusted retail names, and this is a significant milestone for Reolink's expansion in this region. It reflects the strong momentum we've built over the past year and puts our products directly in front of the millions of households who already shop at Bunnings every week," Nigro said.

The in-store expansion also ties into Bunnings' Safer Places Initiative, which funds local safety improvements in communities across Australia and New Zealand.

Under the programme, AUD $2 from each eligible security camera and doorbell sale goes towards community safety grants. The amount is made up of AUD $1 from Bunnings and AUD $1 from participating suppliers, including Reolink.

The grants support projects such as improved lighting, safety infrastructure and community-led prevention work, giving the retail launch a community funding element alongside the product rollout.

Gavin Aitken, Buyer - Security Hardware at Bunnings, said customer demand had helped shape the decision to expand the security range.

"We've seen growing demand from our customers for home security solutions, and expanding our range with brands like Reolink reflects our ongoing commitment to that category. It's also why we're proud to keep building on the Safer Places Initiative, helping make local communities safer," Aitken said.

Retail push

The Bunnings agreement comes as Reolink seeks broader coverage across physical and online retail in Australia and New Zealand. The company described the expansion as an early step in wider plans to increase its presence across more outlets.

That strategy reflects the growing importance of consumer channels for home security products, especially as more households buy connected cameras, floodlights and doorbells through mainstream retailers rather than specialist installers.

Bunnings' reach could help make these products a more standard part of home improvement spending. Security devices are increasingly sold alongside outdoor lighting, hardware and other household equipment, making placement in a chain such as Bunnings commercially significant for suppliers.

Product mix

Among the products listed for Bunnings are the Argus PT Ultra with Solar Panel, the Solar Floodlight Cam, the Battery Video Doorbell, the Elite Floodlight WiFi and the Argus Solar. The range spans wire-free battery devices, solar-supported models and wired units.

Several of the products focus on outdoor monitoring, with features such as floodlights, sirens and wider viewing angles. Others are designed for easy installation in households that do not want fixed wiring.

For retailers, that mix reflects a market in which convenience, self-installation and visible deterrence remain central to consumer demand. It also gives Reolink a spread of price points and product formats within a single chain.

Regional growth

Australia and New Zealand have become increasingly important markets for technology brands selling connected household devices through major retailers. Growth in home renovation spending and concern about home security have helped support sales of cameras and doorbells in the broader smart home category.

Reolink said the latest rollout follows steady growth in the two countries. By moving into Bunnings, the company gains access to a retail network that reaches suburban homeowners, renovators and trade-adjacent consumers who may not typically shop first through electronics specialists.

The partnership also extends beyond shelf space, Reolink said.

"We're proud to continue supporting the Safer Places Initiative. It's a program that aligns closely with what we do every day, helping make communities safer, not just individual homes," Nigro said.