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Australia

Customer Journey Stories

Australian Stories

Customer Journey stories

carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Yesterday

Global Stories

Customer Journey stories

Chargebacks911 warns fintech boom is fuelling dispute chaos
Software-as-a-Service

Chargebacks911 warns fintech boom is fuelling dispute chaos

Merchants face harder-to-trace disputes as AI and agentic commerce complicate payment trails, Chargebacks911 said after new fintech data.

By Sean Mitchell • 4 min read • Yesterday
Zendesk contact centre voice passes 100 sales leads
Software-as-a-Service

Zendesk contact centre voice passes 100 sales leads

High call volumes and stalled omnichannel upgrades are driving firms to Zendesk's AI voice tools, which secured 100 sales opportunities in a year.

By Sean Mitchell • 4 min read • Yesterday
UK firms struggle to reach customers online, study says
Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • 2 days ago
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • 2 days ago
TikTok rolls out AI ad tools to woo Southeast Asia
Gaming

TikTok rolls out AI ad tools to woo Southeast Asia

Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.

By Mark Tarre • 4 min read • 2 days ago
8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • 3 days ago
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • 4 days ago

Stories from Other Regions

Customer Journey stories

Ellis Brigham cuts order enquiries by 14% with Ingrid
Digital Transformation

Ellis Brigham cuts order enquiries by 14% with Ingrid

The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.

By Karen Joy Bacudo • 3 min read • Yesterday
Wise buys Expatica to widen global relocation reach
Fintech

Wise buys Expatica to widen global relocation reach

The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.

By Karen Joy Bacudo • 3 min read • Yesterday
Stewart Golf cuts customer response times to one minute
Digital Transformation

Stewart Golf cuts customer response times to one minute

Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Salesforce & Hero FinCorp cut loan processing time
Software-as-a-Service

Salesforce & Hero FinCorp cut loan processing time

Turnaround times for two-wheeler loans have fallen 72%, easing delays for dealers and first-time buyers across Hero FinCorp's network.

By Karen Joy Bacudo • 4 min read • Yesterday
UK shoppers favour faster delivery in retail choices
Customer Experience

UK shoppers favour faster delivery in retail choices

Fast delivery is shaping where many UK shoppers buy, with 19% willing to switch retailers for significantly quicker fulfilment.

By Joseph Gabriel Lagonsin • 3 min read • 2 days ago
Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • 3 days ago
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • 4 days ago
Purplle taps New Relic to cut incident response times
DevOps

Purplle taps New Relic to cut incident response times

Direct visibility into platform faults is set to cut Purplle's incident resolution times by up to 70%, helping protect sales during peak shopping periods.

By Sean Mitchell • 3 min read • 4 days ago
Sapiens names new delivery & customer success chiefs
Software-as-a-Service

Sapiens names new delivery & customer success chiefs

The overhaul aims to give insurers clearer support as Sapiens pushes AI tools into existing systems across more than 600 clients worldwide.

By Sean Mitchell • 4 min read • 5 days ago