Customer Journey Stories

Australian Stories

Customer Journey stories

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • 2 days ago

Software-as-a-Service

Urbsurf lifts bookings with redesigned online system

Higher conversion and fewer abandoned carts are boosting URBNSURF's online sales after a simpler booking flow cut checkout time by 31%.

By Sean Mitchell • 3 min read • 5 days ago

eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • 5 days ago

Global Stories

Customer Journey stories

Software-as-a-Service

Umbraco launches Automate with AI workflow controls

Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.

By Mark Tarre • 4 min read • Yesterday

eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Today

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • 2 days ago

Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • 5 days ago

Data Analytics

8x8 named MetriStar top provider for CPaaS & CCaaS

Recognition follows a market shift towards integrated customer communications platforms as 8x8 scores above average on business success and sentiment.

By Sean Mitchell • 3 min read • Last week

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last week

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week

Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

Data Protection

Hong Kong shoppers embrace AI, but not at checkout

While discovery is already mainstream, 45% of Hong Kong shoppers still balk at letting AI complete purchases, the survey found.

By Karen Joy Bacudo • 4 min read • Yesterday

Digital Transformation

UK shoppers wary of AI making purchases, survey finds

Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Fintech

Monzo launches automated debt consolidation with ClearScore

Automating repayments could ease strain for borrowers juggling multiple debts, as the bank aims to cut admin and improve approval odds.

By Karen Joy Bacudo • 5 min read • 2 days ago

eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Biometrics

Mastercard unveils Singapore payments innovation circuit

Financial institutions across Asia Pacific are being shown how AI agents, digital identity and tokenisation could reshape secure payments in coming years.

By Karen Joy Bacudo • 4 min read • 3 days ago