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Munro Footwear Group picks Fluent for unified inventory solution

Thu, 9th May 2024

In a bid to streamline business operations, Munro Footwear Group (MFG), a leading Australian footwear company, has selected Fluent Order Management to enhance its inventory efficiency. This decision enables MFG to have a unified view of inventory across its 250 stores and distribution centres, potentially delivering new efficiencies in the process.

MFG is the caretaker of numerous well-established and emerging footwear brands in Australia and New Zealand, spanning retail stores like Williams, Midas, Mathers, Mountfords, as well as wholesale brands such as Diana Ferrari, Colorado, Ziera, Bobux, and more. On a constant pursuit of improvements, MFG aims to offer unmatched product varieties and leading omnichannel experiences.

The choice to implement Fluent Order Management corresponds with MFG's ongoing commitment to innovation and cutting-edge technology. This move follows the company's nationwide rollout of a new Point of Sale solution in 2023 and the establishment of a state-of-the-art distribution centre in 2022.

"To achieve our ambitious transformation agenda, we need to put in place the best systems and processes, and Fluent Commerce has an excellent reputation for delivering real value to retailers all over the world," said Marcus Bartlett, Co-CEO of MFG. Fluent Commerce will collaborate with Amblique, a top ecommerce and digital consulting company in Australia, with the aim to introduce the new technology to over 100 MFG brands by May 2024.

Upon deployment, MFG will gain complete visibility of stock across all brands, both in-store and online. This will provide the capacity for seamless omnichannel fulfilment while managing the complexity inherent in cross-brand fulfilment.

"I am pleased that an iconic Australian retail company like MFG has chosen Fluent Order Management," said Graham Jackson, CEO of Fluent Commerce. "This sophisticated technology will help MFG unlock efficiencies across its entire supply chain," he continued.

Fluent Order Management is touted for its ability to process inventory data at unprecedented levels, offering complete inventory visibility and accuracy. It aids retailers in ensuring each order is fulfilled in the most profitable manner for the business and the most convenient way for the customer.

In a competitive retail market, this latest adoption of Fluent Commerce's solutions reaffirms MFG's commitment to leveraging advanced technology to fortify its position as a leading player in the footwear business.

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