LiveRamp launches partner scheme for AI marketing agents

LiveRamp has launched LiveRamp Agent Builders, a partner programme for AI agents on its platform. Through a pilot scheme, the programme gives marketers access to partner-built tools.

The move expands LiveRamp's marketplace approach by opening its platform more directly to outside developers building AI agents for marketing workflows. Under the pilot, marketers can use participating agents for new or existing work across planning, measurement, activation and data transformation.

Partners can use LiveRamp APIs and MCP servers to distribute their agents to the company's customer base. The arrangement is intended to reduce the work involved in bringing third-party agents into the platform and making them available alongside LiveRamp's own systems.

Matt Karasick, Chief Product Officer at LiveRamp, said the goal is to simplify access for both developers and users.

"We're continuing to make it easier for partners to bring agents onto our platform, and with it, unlocking more selection and easier deployment for customers prioritizing value and returns," said Matt Karasick, Chief Product Officer at LiveRamp. "The closer we get to streamlining every priority marketers have on their agentic buying checklists, the faster we'll be able to help them drive value from agents, and tap the exponential potential these new tools drive."

The programme builds on LiveRamp's earlier decision to make AI-powered agents and applications available through its marketplace. LiveRamp Agent Builders goes further by creating a route for selected partners to place their products directly into customer workflows within the LiveRamp environment.

Founding partners

The initial group of founding partners includes SemantIQ, Newton Research, Akkio and Datalinx. These companies already offer agent-based products that LiveRamp customers can use in areas including analytics, audience work, data preparation and media optimisation.

SemantIQ focuses on health and life sciences marketing. Its software is used within the LiveRamp Clean Room to support audience building, analysis and activation using healthcare provider data. The aim is to help marketers work with complex datasets in a controlled environment.

"AI agents have the potential to transform how healthcare marketing teams interact with complex media and claims data, but only if they operate within governed, auditable environments. By deploying SemantIQ within the LiveRamp Clean Room, we're helping teams accelerate speed to insight and make better-informed decisions across audience creation, media analytics, planning, and optimization," said Manik Khanna, Co-founder and CEO of SemantIQ.

Newton Research is using the programme to bring its analytics and media optimisation agents to LiveRamp users, including for use with Cross Media Intelligence. The company positions its tools as a way to extract analysis from multiple data environments and turn measurement outputs into operational decisions.

"LiveRamp has built the infrastructure that makes agentic data collaboration real, and we're proud to be a founding partner in LAB. Newton Research agents are already helping marketers unlock unlimited analytics across data environments - turning the full value of Cross Media Intelligence into decisions that drive results," said Hoctor.

Akkio's offering is aimed at media teams moving from audience discovery to analysis, segment creation and activation through a single workflow. Its role in the programme reflects a broader push by software providers to reduce manual handoffs between planning and execution in advertising operations.

"Akkio's and LiveRamp's partnership gives media teams a faster path from 'What audience should we target?' to a segment that's built, validated, and ready to activate, without the manual handoffs," said Reilly.

Datalinx focuses on the preparation and maintenance of first-party data, including standardisation and taxonomy mapping for use across LiveRamp products. Its previous work with LiveRamp included data mapping for Cross Media Intelligence.

"We've produced great results for LiveRamp before, including delivering 99+% data mapping accuracy into Cross-Media Intelligence in minutes, and are excited to contribute as a founding partner in LAB. LiveRamp has built the essential infrastructure for helping brands connect, activate, and maximize the value of their data. Datalinx is designed to accelerate that process by automating the preparation, maintenance, and shaping of first-party data products, so customers can launch high-value use cases with LiveRamp's products as quickly as possible," said Luchs.

Broader strategy

The launch points to a broader effort by LiveRamp to make its platform a distribution channel for specialised AI tools rather than relying only on internally developed functions. For marketers, the programme offers a way to test and deploy different agents within a single operating environment. For software partners, it provides access to LiveRamp's global customer base.

LiveRamp plans a limited release beyond the founding group as it expands the programme to more marketers and agent builders. The company is positioning the scheme around the practical deployment of AI agents in day-to-day marketing tasks, particularly where data collaboration, measurement and audience operations are involved.

Partners can use LiveRamp's APIs and MCP servers to make their agents available to all LiveRamp customers alongside the LiveRamp team.