Hexaware launches AI app for eCommerce product descriptions

Hexaware has launched a new generative AI application designed to assist retailers in creating product descriptions and enhancing customer experience. Named the Gen AI App, it is now accessible through AWS Marketplace, allowing eCommerce retailers to utilise its features to bolster their online presence.

The application addresses several core challenges within eCommerce through AI-powered content creation, enhanced visual merchandising, and improved SEO and customer engagement.

The Gen AI App automates the creation of product descriptions by analysing uploaded images. This feature is expected to save retailers significant time and resources. The application also streamlines inventory management by enabling bulk image uploads for multiple items at once. Additionally, the 'Shift Image Lifestyle Transformation' feature uses generative AI to align product visuals with a brand's desired image and lifestyle aesthetic, thereby providing a more personalised shopping experience.

"In today's competitive eCommerce landscape, captivating product descriptions and visually appealing imagery are essential for attracting and converting customers," said Arun 'Rak' Ramchandran, President and Global Head of Consulting and GenAI Practice at Hexaware. "Gen AI App for Retailers empowers retailers to overcome these challenges by automating tedious tasks and generating content that we believe resonates with their target audience."

Ramchandran emphasised the benefits of the app's features, noting that the combination of visuals and SEO-rich descriptions can help retailers grab attention and improve search rankings, while engaging descriptions retain customer interest and drive conversions. He added, "Automation frees up valuable time for strategic initiatives, allowing retailers to focus on what matters most."

Girish Pai, Global Head of Data and AI at Hexaware, highlighted the technical capabilities of the application. "This app leverages Hexaware's comprehensive data and AI capabilities to not only automate but also intelligently amplify the content creation process," said Pai. "By utilising targeted prompts and large language models, it optimises product descriptions for search engines and creates lifestyle images to enhance the consumer experience. We are excited about this AI-driven solution that aims to solve a real-world business problem by providing a solution that augments business owners' capabilities."

The availability of the Gen AI App in the AWS Marketplace simplifies the purchasing and management process for AWS customers, making it easier for them to integrate this technology into their operations.

Through this new offering, Hexaware aims to give retailers the tools they need to create more effective and engaging online storefronts. The integration of generative AI technology highlights Hexaware's commitment to supporting digital transformation in the retail sector. The company believes this will not only improve the efficiency and effectiveness of eCommerce operations but also enhance the overall shopping experience for consumers.