GumGum appoints Tim Manton to lead NSW & QLD sales
GumGum has appointed Tim Manton as Sales Director for New South Wales and Queensland, adding a senior sales lead across two of Australia's largest advertising markets.
Manton will lead the company's NSW and QLD sales teams. The remit includes talent development, revenue growth, and work with agencies and clients. GumGum said Manton will focus on attention-driven advertising as brands adjust measurement approaches.
The company said Manton will work with GumGum Australia Managing Director Matt Coote on local execution. Manton will also work with customer success and engineering teams on market feedback and product direction. GumGum said it will align local activity with global leadership and its "mindset-based approach".
Industry background
Manton has more than 13 years' experience across media and advertising in Australia. GumGum said his experience spans video, audio, digital publishing and marketing technology.
He most recently worked at Seven West Media. The company said he served as Group Business Director and managed a $200M+ portfolio. GumGum also said Manton drove growth through omni-channel partnerships in that role.
Before Seven West Media, Manton held roles at Paramount, SCA and Nine. GumGum said he built relationships with major agency holding groups and independent agencies during his previous positions.
Sales remit
GumGum said Manton will scale the NSW and QLD teams and focus on partnerships with agencies. The company also cited an initial "listen-first" approach with agency partners and plans to replicate strategies used in other Australian markets.
"At GumGum, the opportunity is massive," said Tim Manton, Sales Director for NSW and QLD, GumGum. "My focus is on backing our high-performing sales teams across New South Wales and Queensland and making sure we're set up to deliver real value for agency and client partners. I'm a big believer in leading from the front, so I'll be taking a player-coach approach to ensure our strategy translates into results on the ground as we scale into 2026," he added.
The role sits within GumGum's Australian operation, which forms part of a wider international footprint. The company said it operates in more than 19 markets across North America, Europe, Japan, and Australia.
Company positioning
GumGum describes itself as a contextual-first advertising company. It said its product approach links advertising to "mindset" and uses a data engine called the Mindset Graph.
GumGum said the Mindset Graph processes contextual, creative, environmental and historical signals in real time. The company said it uses those signals to decide which ad to place against an audience at a given moment. It said this makes advertising "more relevant for consumers". It also said the approach drives outcomes for advertisers and publishers.
The appointment comes as advertising and media companies invest in alternatives to established audience tracking and measurement approaches. Contextual advertising has drawn attention in markets where platform and browser changes have reduced access to identifiers and user-level data.
Manton will work closely with Coote in the role. "Tim brings a strong combination of commercial leadership, deep market experience and a people-first management style. His background across major publishers and his collaborative approach make him a great addition to the team as we continue to grow GumGum's presence in Australia," Coote said.
GumGum said Manton will collaborate with customer success and engineering teams as part of the NSW and QLD leadership remit, while also coordinating with global leadership as the company expands its local presence.