Fulfilmentcrowd posts record global growth on peak days

Fulfilment specialist fulfilmentcrowd has reported strong growth across its European and US operations during the latest peak trading period, following a year of international expansion backed by private equity investment.

The company said EU order volumes rose 28% on Cyber Monday, while US orders increased 80% year on year on Black Friday and 22% on Cyber Monday. Activity at its German hub in Leipzig almost doubled on Cyber Monday, with orders up 98%.

Chief Executive Officer Lee Thompson said the business had seen a step change in 2025 as it broadened its global footprint.

"It's been a transformational year at fulfilmentcrowd... We've achieved record-breaking growth and expanded our global presence - two milestones that represent the strength of our business model and dedication of our people," said Lee Thompson, Chief Executive Officer, fulfilmentcrowd.

The company positions itself as a global fulfilment provider for high-growth, omnichannel brands. It operates a network of centres across the UK, Europe, the US and Australia.

International expansion

Thompson said the UK remained the company's core market but highlighted rapid development in overseas operations over the past year.

"While the UK remains our core market, our international operations have gone from strength to strength... We ticked off several milestones in relation to new fulfilment centre openings, including in Dublin (Ireland) - which is now fully operational and in the process of completing its first peak - and Sydney (Australia). We've also seen success with Leipzig (Germany) after moving to a larger centre. These new locations position us to serve customers across even more markets, ensuring fast, reliable fulfilment wherever they sell," said Thompson.

The company opened a new facility in Dublin that is now handling its first peak season. It also launched a centre in Sydney and upgraded its presence in Leipzig by moving to a larger site.

Fulfilmentcrowd said the new locations extend its geographic reach for retail and brand customers that sell through multiple channels. The network now spans 16 centres worldwide.

Palatine-backed growth

The business has accelerated its expansion programme since securing investment from private equity firm Palatine in May 2025. Management has focused on scaling its warehousing and fulfilment network across the UK, continental Europe, the US and Australia.

Recent trading data from the Black Friday and Cyber Monday period supports the company's growth narrative in international markets. The firm reported double-digit percentage increases in order volumes in both the EU and the US compared with the previous year.

Its two largest EU customers recorded a combined 96% year-on-year increase in orders during the period. The company did not disclose absolute volume figures or revenue numbers.

Service performance

Alongside volume growth, fulfilmentcrowd reported high service levels across its network during peak trading. The business said it achieved an average service level agreement performance of 98% across all 16 centres on Black Friday.

The company reported Black Friday SLA performance of 97% in the UK, 100% in the EU and 97% in the US. On Cyber Monday, average SLA performance increased to 99% across the network. The UK reached 98%, while the EU and US both recorded 100%.

The firm uses an "in-country" fulfilment model. It holds inventory in local hubs near major customer markets rather than shipping all orders from a single region.

"Our 'in-country' fulfilment hubs help retailers looking to grow internationally to streamline operations, cut delivery times, and reduce shipping costs - and, with orders moving quickly, it's clear that our customers are already reaping the benefits. Locating stock closer to the end consumer should be a core strategy for every eCommerce retailer, now and in the future. The benefits are clear: faster delivery times, smoother returns, and a stronger overall customer experience," said Thompson.

Omnichannel focus

Fulfilmentcrowd works with more than 250 brands worldwide. It targets retailers and consumer brands that trade across direct-to-consumer channels, marketplaces and wholesale.

The business describes itself as a technology-led logistics provider. It develops its own software systems and integrates them with its physical fulfilment network.

The company operates in sectors including alcohol and beverages, beauty and cosmetics, food, clothing and footwear, DIY and garden, health and lifestyle, homewares and furnishings, sports and leisure, and consumer electronics.

Management said the network of regional hubs and software platform supports brands that want to grow sales in multiple markets. The company expects further expansion of its fulfilment centre footprint as retailers seek shorter delivery times and more predictable cross-border logistics.