eCommerceNews Australia - Technology news for digital commerce decision-makers
Story image

FourKites unveils AI Control Tower for supply chain leaders

Today

FourKites has launched its Intelligent Control Tower, a platform aimed at improving supply chain collaboration and execution with a blend of real-time data, digital twins, and AI agents.

This introduction marks a significant shift from traditional methods of supply chain monitoring, as the Intelligent Control Tower moves beyond historical data analysis to offering autonomous action across various supply chain operations. The platform is designed to handle complex workflows by providing insights, assessing risks, and issuing prescriptive recommendations.

The Intelligent Control Tower utilises a combination of resources unique to FourKites. It taps into a vast network of real-time supply chain data tracking over 3.2 million shipments daily spanning more than 200 countries and involving multiple modes of transport, including road, rail, ocean, and air. The system also includes more than 1.1 million carriers and 98% of global ocean traffic.

Additionally, the platform makes use of continuously updated digital twins which provide extensive insight into real-world operations. This involves monitoring shipments, orders, inventory, and assets, which is crucial for creating a detailed context for supply chain activities.

The new digital workforce of AI agents introduced by FourKites can autonomously execute routine tasks and decisions, handling everything from track-and-trace processes to supplier management and order scheduling.

"Real-time transportation visibility has become table stakes, and companies are striving to derive greater value from supply chain data. But operationalising this data requires a paradigm shift," said Mathew Elenjickal, Founder and CEO of FourKites. "Today, we're taking the next step in FourKites' evolution by moving the industry from seeing data to automating actions — the FourKites Intelligent Control Tower combines real-time visibility with existing supply chain systems, surfaces actionable insights, and drives advanced automation through a digital workforce."

The Intelligent Control Tower offers several packages that aim to optimise different aspects of supply chain execution. These include Supplier Connect AI, which aids inbound supply collaboration, and PO Connect AI, designed to enhance purchase order performance. Other packages such as Inbound Scheduler AI, Customer Connect AI, and Outbound Scheduler AI focus on scheduling and customer service, while Cross Dock Optimiser AI and Customer Appointment AI aim to streamline logistic operations.

Charles Brennan, Senior Analyst at Nucleus Research, noted, "Too many organisations are stuck in the early stages of control tower maturity, using disconnected systems that can't link planning to execution or help users take meaningful action. Supply chain leaders are increasingly looking for ways to move beyond identifying risks to coordinating responses across departments. This reflects a broader shift in the market from reporting-focused tools toward execution-oriented solutions."

FourKites aims to cater to diverse departments across supply chains, offering predictive AI to avert disruptions, coordinating actions through AI agents, eliminating manual workflows, and promoting ongoing improvements via comprehensive system learning and optimisation.

Priya Rajagopalan, President of Product, Technology and Operations at FourKites, commented, "We have pioneered a unified system of agents tailor-made for supply chain workflows, eliminating the need for companies to manage multiple solutions and vendor relationships while taking advantage of the value that AI-powered agents provide. We are pushing the boundaries of what's possible with multi-agent AI systems, turning abstract research concepts into practical solutions for the world's most complex supply chains, all while maintaining the security and governance of enterprise supply chain data. We're proud to continue our tradition of innovation, working closely with customers to solve their most pressing supply chain challenges."

With its inclusive visibility network and AI-driven insights, FourKites provides comprehensive control over supply chain operations, enabling businesses to consolidate their supply chain management solutions onto a single platform.

Follow us on:
Follow us on LinkedIn Follow us on X
Share on:
Share on LinkedIn Share on X