Cloudinary developer community tops four million users

Cloudinary's global developer community has surpassed four million users, up 82% year on year.

The milestone comes as companies handle growing volumes of images and video across websites, apps, eCommerce services, and social media channels, putting more pressure on engineering teams to manage storage, delivery, moderation, and performance.

User growth has accelerated over time. It took Cloudinary nine years to reach one million users, three years to add the second million, 16 months to reach the third million, and nine months to add the fourth.

Its developer community now spans 198 countries and territories, with users collectively managing tens of billions of assets and petabytes of media traffic each month.

Growth in online video has added to the technical demands on web teams. Cloudinary cited figures from the 2025 Web Almanac showing that video transferred on the median web page rose 28% year on year, from 246 KB to 315 KB.

That increase comes alongside broader demands on digital teams, including adapting content for multiple devices and social platforms, meeting Core Web Vitals standards, handling user-generated content, and managing a rise in AI-generated media.

AI tools

In recent months, Cloudinary has added several products aimed at those workflows. They include Cloudinary Agents for taxonomy, search, moderation, and workflow automation, as well as an image-to-video tool that creates video from existing image libraries and a separate image generation product.

Cloudinary describes itself as profitable and says it has reached its current scale without external funding. It also serves 13,000 customers, including Adidas, Etsy, Grubhub, Mattel, Minted, Paul Smith, and Zalando.

The latest figures highlight the commercial importance of visual media infrastructure as brands expand their use of richer content in online retail, marketing, and customer engagement. Use cases now range from virtual try-on in eCommerce to preparing metadata for agentic commerce systems.

As more businesses publish images and video across a wider range of endpoints, developers are being asked to maintain consistent performance while keeping workflows manageable. That has helped drive demand for software that can organise asset libraries, convert formats, adapt files for different channels, and automate repetitive media tasks.

Cloudinary said the growing complexity of visual media management is expanding the market it serves, as developers turn to specialist infrastructure to handle larger image libraries and more fragmented delivery requirements.

Commenting on the shift, Sanjay Sarathy, SVP of Developer Experience and Self Service at Cloudinary, said: "We've been watching this compound for years. Images and video at scale was already a significant infrastructure challenge. Now teams are also managing AI-generated content, massive asset libraries, and increasingly complex delivery requirements - and the bar keeps rising. The developers coming to Cloudinary are looking for more than a tool. They're looking for infrastructure that just works."