eCommerce News Australia logo
The latest digital commerce news for Aussie businesses
Story image

Amplitude launches insights-driven customer data platform

By Catherine Knowles
Thu 2 Jun 2022

Amplitude has announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

The platform both collects and analyses event data with its natively integrated product analytics solution. According to the company, with Amplitude CDP, product and marketing teams are able to improve data quality, analyse and discover new audiences, and sync data across their marketing and data stack.

Amplitude’s CDP coupled with analytics is designed to help customers become more operationally efficient, enable better decision making, and increase customer engagement.

Overall, the goal of CDPs is to collect data that lead to insights that enable data-driven decision-making and customer experiences, the company states. However, critical unsolved challenges exist in the CDP market.

Data that is not proactively managed reduces the quality of insights. The various teams that collect, analyse and take action on customer data struggle to collaborate across multiple solutions. Furthermore, maintaining both a CDP and Product Analytics solution leads to duplicative costs and implementations.

With Amplitude CDP, customers have an integrated suite to turn high-quality data into actionable insights, according to the company. Key benefits of Amplitude’s insights-driven CDP include:

  • Improved data quality: ​​Data planning and governance are built-in to help data and engineering teams proactively maintain trust and quality.
  • Better audience discovery: Many CDPs move right from data collection to activation, offering segmentation but assuming companies know what audiences to target. Now, deep segmentation combined with analytics helps teams discover audiences based on insights, putting audience discovery before audience activation for maximum engagement.
  • Reduced costs and redundancies: With analytics natively integrated within Amplitude CDP, Amplitude eliminates duplicative costs for customers by providing a single platform that serves as the foundation for data, the engine for insights, and the driver for action.
  • Accelerated time to insights: Built-in analytics unites product, growth, and marketing around shared data to unlock insights and actions anywhere in the stack.

Amplitude CEO and co-founder Spenser Skates says, “Customer data platforms entered the market with the promise of making personalisation a reality, but aggregating data is only step one. As companies look to provide tailored product experiences, they need trusted data that provides insights about their existing audiences and helps them identify new ones, all without unnecessary costs for their business.

“At Amplitude, we have spent the last few years helping customers solve the problems that existing CDPs in the market were unable to. With the launch of Amplitude CDP, we are now providing customers with the ability to provide meaningful, personalised experiences all from a single platform.”

According to the company, more than 50% of Amplitude customers currently send data from Amplitude to other tools in their stack and Amplitude’s integration ecosystem has grown to more than 65 out of the box connectors.

Amplitude states key innovations include:

  • Unified user interface (UI): Create a single taxonomy for all digital analytics use cases to collect and capture consistent data in one UI.
  • Event streaming: Federate data to martech, ad, and attribution vendors as well as data pipelines like Amazon Kinesis and Google Pub/Sub through a no-code configurable UI in the Data Connections catalogue.
  • Real-time audience syncing: Match the cadence of marketing campaigns and use customer behaviour to drive in-the-moment engagement with real-time syncs that refresh audience lists every minute.
  • Developer toolkit: Proactively collaborate with developers to define tracking plans with a best-in-class developer toolkit that saves engineers time and helps automate data validation with tracking libraries - no more typos, forgotten properties, or inconsistent naming conventions.

A RealCDP-certified solution, Amplitude CDP is available to Amplitude customers in the early access program and will be generally available later this year.

Related stories
Top stories
Story image
Artificial Intelligence
Abnormal Security finds financial supply chain under threat
New research by Abnormal Security has found a rising trend in financial supply chain compromise as threat actors increasingly impersonate vendors.
Story image
Music
Mastercard reveals first-ever album titled Priceless
Mastercard's music album Priceless has been unveiled at the Cannes Lions Festival of Creativity and features 10 songs by 10 artists worldwide.
Story image
trust
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
Market growth
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Story image
Contact Centre
Customer service agents don't want to return to contact centres
A new report has revealed that 85% of customer service agents want to work full-time at home and not return to contact centre offices.
Story image
Cybersecurity
Retailers amongst most targeted by cybercriminals
While online shopping has opened up a new world of convenience, it has meant retailers have increasingly become targets of cyber attacks and scammers. 
Story image
Manhattan Associates
New late-stage order cancellation to improve customer service
Manhattan Associates launches new service allowing orders to be cancelled up to the point of manifested/loaded status, preventing unwanted shipments and costly returns.
Story image
Online Banking
Australians re-examining spending fees and charges
The majority of Australians are beginning to examine fees more closely. Unfortunately, no transaction is completely and always ‘free’. 
Story image
Attack
Phishing attacks are making a comeback
No matter what approach or tool cybercriminals use to breach a network, they all have one thing in common: access.
Story image
Remote Working
Globalization Partners to improve global talent hire
Globalization Partners says the global availability of its services will make it fast and simple for companies to hire and pay anyone, anywhere in the world.
Story image
Testing
Catchpoint releases open source, web testing suite
It allows web developers, SEO managers and performance teams to run instant tests from various locations and receive a detailed performance audit.
Story image
Customer experience
How focusing on user experience will help your online marketplace thrive
Setting up a successful online marketplace calls for more than mere systems integration.
Story image
Consumer
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Story image
Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Story image
Training
Employers look to hire inexperienced coders due to skills shortage
"Even inexperienced workers without prior qualifications or experience had managed to pivot to new roles in coding as long as they are willing to upskill."
Story image
Cloud
Linktree Marketplace creates new commerce options for creators
Linktree has launched Linktree Marketplace, a new forum for users to discover all of Linktree's partners, Link Apps, and integrations in one place.
Story image
Cloud
Cisco launches AppDynamics Cloud for greater performance
Cisco has launched AppDynamics Cloud, enabling the delivery of better digital experiences by correlating telemetry data from across any cloud environment at scale.
Story image
Cheetah Digital
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Story image
Cloud
Xero announces financial news and new updates in monthly wrap
Xero has announced a successful revenue growth in its new annual report, along with a variety of new product enhancements and a new plan.
Story image
BPC
APAC to be the fastest-growing cashless region - report
BPC and Kapronasia's new report finds cashless transactions in APAC will rise by 109% from 2020 to 2025, while global cashless payments will triple by 2030.
Story image
Accounting
One in five Aussies never reimbursed for work expenses
A new survey has exposed Australian employee job dissatisfaction, with many being left out of pocket for work expenses. 
Story image
Skills shortage
Tech salaries increase as skills shortage inflates expectations
More technology professionals will receive a pay rise this coming financial year than last, with skills shortages creating a once-in-a-career market.
Story image
SMEs
Aussie small business losing money on bad digitisation
"The digital systems that businesses use are not integrating together properly and its costing businesses dearly."
Story image
Collaboration
Informatica expands data capabilities partnership with Snowflake
“Informatica and Snowflake’s deep partnership and joint innovations are critical for customers who are looking to drive value from their data."
Story image
Infrastructure
Lenovo announces launch of Retail Solutions portfolio in A/NZ
Lenovo has announced the launch of its Lenovo Retail Solutions portfolio across the A/NZ region, which they say will help retailers transform their business and face future retail demands.
Story image
Collaboration
Why the success of client collaboration projects depends on addressing these five warning signs
New tools, applications, and software have enabled project collaboration to continue remotely, both between employees within an organisation and with its clients.
Story image
Cheetah Digital
Cheetah Digital creates digital success for Starbucks
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
Story image
Cloud
Lightyear and Sage partner for end-to-end offering
Lightyear has entered a strategic partnership with Sage to integrate its Purchasing Accounts Payable automation software with both Sage’s Business Cloud Accounting and Intacct offerings.
Story image
Cloud
Chatbots gaining momentum in customer service space
Chatbots are gaining momentum in the customer service space, but a human touch still unbeatable, according to a new study.
Story image
Cloud
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
Story image
Cloud
CSIRO initiative set to bolster SME security in Australia
Australia's national science agency has created a program that looks to help SMEs working on complex cybersecurity matters.
Story image
INTERPOL
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
SD-WAN
Macquarie Telecom partnership sees benefits for City Beach
Macquarie Telecom’s work with City Beach has resulted in the retailer reporting its smoothest peak retail season, which occurred against a backdrop of record online sales across Australia.
Story image
Artificial Intelligence
Salesforce harnesses automated solutions with new developments
Salesforce has launched Sales Cloud Unlimited, a new feature to help accelerate productivity with AI and automation.
Story image
Australia
Two-thirds of small businesses don’t fully understand tax returns
New research from Xero has found that 66% of small business leaders in Australia don't understand all parts of a business tax return.
Story image
B2B
Corpay partners with supply chain platform PracBiz Exchange
Corpay's new partnership with PracBiz’s allows more than 4000 B2B suppliers on the latter's platform to use Corpay's global payments services.
Story image
Sana Commerce
Welding Industries Australia’s new eCommerce store with Sana Commerce
Welding solutions manufacturer Welding Industries Australia chooses Sana Commerce to launch a new integrated eCommerce website and customer portal.
Story image
Low-code
Appian helps increase Pepper Money's business volumes with low-code solution
Appian has announced it has helped finance company Pepper Money improve business volumes by 70% for its SOLANA platform.
Story image
Banking
Banks, PSPs prioritising payment modernisation to compete
A new report gives payment providers a forward-looking view of the evolution of payments and investment drivers for modernisation.
Story image
Customer data platform
Amplitude launches insights-driven customer data platform
With Amplitude CDP, teams are able to improve data quality, analyse and discover new audiences, and sync data across marketing and data stacks.
Story image
Cloud
SAS and Greater Bank launches new AML and fraud service
Greater Bank and SAS have joined forces to deliver a new fraud detection and anti-money laundering solution that bolsters the protection of its 270,000 plus customers.
Story image
Remote Working
Hands-on review: EcoFlow River Pro Portable Power station
We get hands-on with an extremely versatile device that every remote worker or outdoor enthusiast should consider.
Story image
Axway
New financial accounting hub can manage 40 million events daily
The new Axway Financial Accounting Hub can manage 40 million events daily and halve costs and integration time for ERP Finance migration projects.
Story image
Alipay
Unlimint and Alipay+ to improve payments for one billion customers
Unlimint says this partnership will enable the company to better reach the more than one billion users of digital payment tools brought by Alipay+.