AI tool boosts small biz sales by 30%, Mandoe Media reports
The annual report by the Property Council of Australia and MSCI reveals a -3.7 % total return for the commercial real estate sector for the 2023/24 financial year. However, amidst this downturn, some retail areas have shown resilience. Street Taste, located in Preston, Victoria, is one such example. It credits its survival to the power of digital promotions, which reportedly increase sales by 15% on any given day.
In this context, Mandoe Media has launched an innovative tool, AI Magic Create, which aims to transform how businesses create and manage content for digital signage. Powered by OpenAI's ChatGPT, AI Magic Create enables businesses to describe their desired content succinctly and generate professional-quality signage within seconds. According to Mandoe Media, 70% of customers are influenced to purchase products after viewing them on digital signage.
AI Magic Create has shown to be beneficial for small and medium-sized businesses, with reports of a 30% increase in daily sales, a 21% boost in customer satisfaction, and a 33% rise in repeat customers. Amin, the owner of Street Taste, shared his positive experience with the new tool. "The main thing is convenience – the software is incredibly easy to use. Updating my digital signs takes just a few minutes. As a small business owner, time equals money, and Mandoe allows me to focus on other priorities, like my customers and staff," he stated.
The effectiveness of digital signage promotions is evident in Amin's business, noting a 15% increase in sales due to the digital signs. AI Magic Create addresses the challenges businesses face when creating engaging content without the resources for graphic designers or external design software.
Users can generate and customise thousands of content options in under two minutes using a single prompt, including access to Shutterstock's extensive library of photos and videos. These designs can be tailored with brand-specific colours, logos, names, and text, which can then be instantly deployed across multiple screens and locations, with scheduling options available.
Steven Baxter, founder of Mandoe Media, emphasised the benefits AI Magic Create brings to businesses lacking in-house graphic designers or IT professionals. "AI Magic Create removes the need for these skills and allows any business owner to get effective, customised content for their business in seconds," he said. He highlighted practical examples such as a hairdresser needing to fill a last-minute cancellation or a retailer promoting a flash sale, where the platform's real-time design and update capabilities prove invaluable.
Mandoe Media serves many businesses, from local cafes to global hotel chains. The company supports over 6,000 customers in Australia and 10,000 globally, including notable names like Specsavers, Domino's, Priceline, Best Buy, Lululemon, and Starbucks. The launch of AI Magic Create represents a significant step forward for businesses looking to leverage digital signage for enhanced brand presence and increased sales.
