First Commonwealth enhances workforce communication with ScreenCloud partnership
First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.
Rising trend in 'quishing' attacks targets QR code users
Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.
CYPHER Learning introduces AI 360 for course creation
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
LogoMix's innovative LogoMaker AI Logos unveiled
Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.
Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
Vodafone ranked UK's most valuable brand in Kantar survey
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
Retailers called on to win over shoppers as cost of living rises
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
Yahoo acquires Commonstock, builds out retail resources
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Adobe leverages generative AI with latest Experience Cloud announcements
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
Exclusive: CitrusAd highlights the importance of retail media
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Marketplaces are the Next Frontier in Omnichannel Retail
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Freeview refocuses with new and refreshed brand identity
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
Superloop’s first TV ad campaign targets big league telcos
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
Aussie businesses to maximise brand revenue via retail
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
Biggest drawback of social media for SMEs? Copycats
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
Listen and act: Why hotels need better guest engagement
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
Zendesk investigates changing nature of customer experience
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
How tech businesses can tell a good brand story
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.
How Australian Brands can Expand Internationally via Marketplaces Today
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Brands investing in content creation and workflow improvements
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
Brands urged to help create 'future that matters'
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.