Adobe expands AI agents across Firefly & Creative Cloud

Adobe has introduced new artificial intelligence agents and creative tools across Firefly, Creative Cloud and GenStudio, while extending its software through new integrations with Microsoft, Anthropic and OpenAI.

The announcements focus on broader use of the Adobe Creative Agent, which will be available across more of Adobe's creative software, and on new local Model Context Protocol integrations for Photoshop, Illustrator, Premiere and After Effects. Adobe is also bringing CX Enterprise Coworker to GenStudio for marketing and creative teams.

In Firefly, Adobe is repositioning the product as an AI creative studio that combines tools for video, audio, image and design with AI models from Adobe, Topaz Labs and partners including ByteDance, Google, Kling, OpenAI and ElevenLabs.

Firefly will include the Firefly AI Assistant in beta, powered by the Adobe Creative Agent, alongside new features such as Plan Mode and Model Selector. Adobe also outlined always-on agents, now in preview, for routine tasks such as organising assets, checking quality and preparing material for different channels.

Other additions to Firefly include Firefly Video for video creation and assembly; Firefly Design, in beta, for design editing on a single canvas; and Firefly Image tools including Edit Object, Relight and Retouch. Adobe also announced Quick Actions for common workflows, Firefly Graph in beta for repeatable workflows, and Firefly Builder in private beta for creating interactive prototypes with natural language prompts.

"We're powering a new era of creativity where creative professionals and creators at every experience level have the tools, models and agents they need to bring their biggest ideas to life and stand out with work that reflects their unique taste, style and vision," said Anil Chakravarthy, President and incoming Chief Executive Officer of Adobe. "With demand for content growing across every format and channel, we're delivering new innovations across our product portfolio that expand how creative work happens and put the power of Adobe's tools within reach for even more creatives."

Creative Cloud

Adobe is also adding AI assistant features, in beta, to Illustrator, Premiere, InDesign, After Effects and Frame.io. Users will be able to direct multi-step tasks in natural language while keeping project files editable.

The local MCP integrations, now in preview, are designed to let users instruct third-party agents to make changes directly to local project files in Photoshop, Illustrator, Premiere and After Effects, while keeping layers, sequences and compositions editable.

Alongside the agent updates, Adobe detailed product changes across its flagship applications, including Generative Restyle and Relight in Photoshop, Colour Mode in Premiere, Open Eyes in beta in Lightroom, and Co-editing in beta in InDesign.

Topaz Labs models Wonder 4 and Image HDR are also being added for image enhancement tasks such as upscaling, denoising, deblurring and sharpening.

Marketing tools

For enterprise customers, Adobe is expanding GenStudio with CX Enterprise Coworker, a conversational interface designed to help teams manage campaign planning, creation and activation. The system will coordinate AI agents and workflows across campaigns.

Adobe is also extending Adobe Brand Intelligence with features including Intelligent Reflow, which is designed to adapt designs automatically to different sizes and layouts. Brand Intelligence is also coming to Photoshop, Illustrator and InDesign.

Within Workfront, Adobe is introducing Ideation Space, an AI-based collaborative canvas that combines input from creative and marketing teams with performance data and other context gathered by Coworker. Another addition, Firefly 3D Digital Twin, is designed to let teams generate product imagery and alter labels and materials without a physical shoot every time a product detail changes.

Partnerships

Adobe is broadening access to its tools through partnerships and platform integrations. It pointed to existing connectors with Anthropic, OpenAI, Slack and others, and said it is deepening its relationship with Microsoft.

As part of that effort, Adobe and Microsoft are making beta versions of Photoshop, Premiere, After Effects and Substance 3D Painter available for Arm-based Windows PCs. Adobe Express tools will also be integrated into Microsoft Photos on Windows.

Separately, Adobe announced a multi-year strategic alliance with Disney, under which it becomes an Official AI Innovation Partner. Its technology will support concept exploration in Disney innovation labs, as well as parks and cruise development pipelines, using custom AI models and tools.

The latest moves show Adobe pushing AI features across both professional creative software and enterprise marketing products, while also trying to place those tools inside third-party platforms where customers already work.