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Zhen Jie Sim stories

Zhen Jie Sim writes insightful stories that delve into the dynamics of team performance and investment returns. Their work often explores how to evaluate cohorts effectively and understand the true indicators of long-term success.

By reading Zhen Jie Sim's stories, readers gain a deeper understanding of how consistent growth and carefully measured metrics can lead to sustainable outcomes. Their analysis provides valuable perspectives for anyone interested in optimizing team strategies and achieving meaningful results over time.

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PvX ROAS insights: What Is driving UA performance today

Mon, 15th Dec 2025
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gaming
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data analytics
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martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
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What do good cohorts actually look like?

Fri, 31st Oct 2025
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cx
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martech
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opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.