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YouTube Shorts stories

YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Tue, 16th Jun 2026
Google unveils AI search & agent tools at I/O 2026
Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Thu, 21st May 2026
Google launches Gemini Omni Flash for video editing
Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Wed, 20th May 2026
Google unveils Gemini AI push across Search & apps
Data centers

Google unveils Gemini AI push across Search & apps

Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.

By Mark Tarre • 4 min read • Wed, 20th May 2026
Google adds Gemini AI tool to generate short music tracks
Physical Security

Google adds Gemini AI tool to generate short music tracks

Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026
YouTube sets 2026 agenda on creators, kids & AI tools
Marketing Technologies

YouTube sets 2026 agenda on creators, kids & AI tools

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

By Sofiah Nichole Salivio • 5 min read • Thu, 22nd Jan 2026
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Marketing Technologies

Adobe brings Premiere tools to YouTube Shorts for mobile creators

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Hands-on Review: Rode Wireless Micro a compact mic system for creators
Digital Entertainment

Hands-on Review: Rode Wireless Micro a compact mic system for creators

The Rode Wireless Micro is a sleek, compact wireless mic system offering up to 21 hours of quality audio, perfect for content creators on the move.

By Melania Watson • 4 min read • Thu, 12th Jun 2025

Stories from Other Regions

YouTube Shorts stories

UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Wed, 8th Jul 2026
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Wed, 8th Jul 2026
Google funds online safety programs for Canadian youth
Artificial Intelligence

Google funds online safety programs for Canadian youth

Google.org is investing over CAD $1.4 million in Kids Help Phone and Boys & Girls Clubs of Canada to bolster youth online safety programs.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
K-pop & gaming lead YouTube trends among Canadians in 2025
Gaming

K-pop & gaming lead YouTube trends among Canadians in 2025

K-pop tracks and gaming content dominated YouTube trends in Canada for 2025, highlighting the country's diverse music and creator communities.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
K-pop & gaming lead YouTube trends for Canadians in 2025
Gaming

K-pop & gaming lead YouTube trends for Canadians in 2025

K-pop and gaming dominated YouTube trends in Canada for 2025, with hit songs and creators shaping a diverse digital cultural landscape.

By Sean Mitchell • 3 min read • Tue, 2nd Dec 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025