Yahoo stories - Page 2

Yahoo has appointed industry veteran Hayley Treasure to its satellite sales team to bolster digital transformation among New South Wales' independent agencies.

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

Charities are ramping up email security with DMARC adoption doubling in a year, yet less than 10% of .org domains have basic protections against cyber threats.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.

Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.

Most firms struggle with email security protocols rolled out by Google and Yahoo, with over half opting to outsource compliance measures.

Majority of IT decision-makers lacking resources and expertise to implement DMARC email authentication protocol prefer outsourcing.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.

SquareX's cybersecurity study reveals major email providers' distressing failure to effectively identify and counter malicious document threats, potentially putting millions of global users at risk.

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.

EasyDMARC reports a concerning 75% increase in suspicious emails flagged by authentication systems between 2021 and 2023.

Over a third of Australia's top-rated hospitals lack necessary protections against email fraud and spoofing, reveals a cyber security study.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

Australian retailers expose online shoppers to potential email fraud due to inadequate cybersecurity measures, reveals Proofpoint report.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

EasyDMARC introduces EasySender, an innovative platform aimed at boosting email deliverability and sender reputation.

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.