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Yahoo DSP Stories

Australian Stories

Yahoo DSP stories

Shoppable TV doubles toy sales as parents embrace seamless buying
Marketing Technologies

Shoppable TV doubles toy sales as parents embrace seamless buying

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

By Melvin Hipolito • 4 min read • Tue, 9th Sep 2025

Global Stories

Yahoo DSP stories

Yahoo DSP launches open AI agent network for advertisers
Marketing Technologies

Yahoo DSP launches open AI agent network for advertisers

Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.

By Sean Mitchell • 4 min read • Fri, 26th Jun 2026
Garnier wins JCDecaux award for weather-led campaign
JCDecaux

Garnier wins JCDecaux award for weather-led campaign

Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026
Yahoo rolls out Agentic AI tools across global DSP
Marketing Technologies

Yahoo rolls out Agentic AI tools across global DSP

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
Yahoo DSP expands Media Tonic partnership to support Victoria
Marketing Technologies

Yahoo DSP expands Media Tonic partnership to support Victoria

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

By Shannon Williams • 3 min read • Fri, 13th Jun 2025
Yahoo unveils Conversion API to boost ad tracking accuracy
Marketing Technologies

Yahoo unveils Conversion API to boost ad tracking accuracy

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

By Sean Mitchell • 3 min read • Fri, 2nd May 2025
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Marketing Technologies

Yahoo DSP pioneers IAB Tech Lab data transparency labels

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

By Kaleah Salmon • 2 min read • Mon, 3rd Feb 2025
Yahoo DSP announces partnerships to boost ad capabilities
Supply Chain

Yahoo DSP announces partnerships to boost ad capabilities

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
Yahoo expands identity solutions with new publisher tools
Marketing Technologies

Yahoo expands identity solutions with new publisher tools

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

By Kaleah Salmon • 3 min read • Thu, 24th Oct 2024
Yahoo identity solutions expand access across key SSPs
Marketing Technologies

Yahoo identity solutions expand access across key SSPs

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

By Shannon Williams • 3 min read • Wed, 23rd Oct 2024
Yahoo & LiveRamp partner to expand cookieless ad solutions
Marketing Technologies

Yahoo & LiveRamp partner to expand cookieless ad solutions

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

By Catherine Knowles • 3 min read • Thu, 25th Jul 2024
Yahoo launches AI-powered ad solution with Innervate partnership
Artificial Intelligence

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Marketing Technologies

Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

By Catherine Knowles • 2 min read • Wed, 6th Dec 2023

Stories from Other Regions

Yahoo DSP stories

InMarket expands Basis tie-up for retail media tools
Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • Tue, 2nd Jun 2026
Singapore marketers face data strategy challenges, survey reveals
Marketing Technologies

Singapore marketers face data strategy challenges, survey reveals

Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.

By Kaleah Salmon • 3 min read • Mon, 16th Dec 2024
Yahoo study reveals digital marketing challenges in 2025
Marketing Technologies

Yahoo study reveals digital marketing challenges in 2025

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

By Kaleah Salmon • 3 min read • Mon, 11th Nov 2024
Hoppr & Yahoo Advertising announce major partnership in Singapore
Marketing Technologies

Hoppr & Yahoo Advertising announce major partnership in Singapore

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

By Catherine Knowles • 2 min read • Fri, 10th May 2024