Visual effects stories

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

Hetzner has launched its GEX131 GPU server with Nvidia’s RTX Pro 6000 Blackwell and Intel Xeon Gold, aimed at AI and 3D workloads.

Luma AI debuts Ray3 Modify, a controllable video model in Dream Machine that reshapes scenes while preserving actors’ performances.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Netflix’s USD $72 billion bid for Warner Bros raises a stark question: is Hollywood’s future in the hands of Silicon Valley’s algorithms?.

Wētā FX and AWS collaborate to develop AI tools that enhance VFX artists' creativity and cut production time on complex visual effects projects.

Autodesk now offers free professional software to over 150 million students worldwide, boosting skills in design, engineering, and AI to tackle talent shortages.

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

Autodesk launches AI-powered updates across design, manufacturing, construction, and media, enhancing collaboration and productivity with new cloud tools.

MOTH launches Quantum Brush, an open-source digital painting tool using quantum computing to create unique artworks with quantum phenomena.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Toronto company releases Marey, an AI video model offering filmmakers precise creative control and licensed content for professional film production.

Movavi’s study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.

Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.

Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.

Blackmagic Design has halved the price of its Cloud storage to USD $15 per terabyte, enhancing accessibility for global post-production workflows.