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Adobe adds Quick Cut AI to streamline Firefly editing
Marketing Technologies

Adobe adds Quick Cut AI to streamline Firefly editing

Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026
Adobe offers unlimited Firefly AI generations to users
Marketing Technologies

Adobe offers unlimited Firefly AI generations to users

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Adobe boosts AI video tools & unveils USD $10m fund
Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026
Adobe adds Firefly video tools & unlimited AI use
Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe reveals AI-powered Photoshop & Premiere Elements 2025
Marketing Technologies

Adobe reveals AI-powered Photoshop & Premiere Elements 2025

Adobe launches Photoshop Elements and Premiere Elements 2025, integrating advanced AI features to simplify photo and video editing with enhanced, intuitive tools.

By Imee Dequito • 3 min read • Wed, 2nd Oct 2024
Adobe reveals major Adobe After Effects 3D enhancements
Marketing Technologies

Adobe reveals major Adobe After Effects 3D enhancements

Adobe's latest update to After Effects, revolutionises 3D workspace with new features and enhanced performance, responding to user enthusiasm.

By Imee Dequito • 3 min read • Wed, 11th Sep 2024
Apple rolls out Final Cut Pro for iPad 2 with AI enhancements
Digital Entertainment

Apple rolls out Final Cut Pro for iPad 2 with AI enhancements

Apple launches Final Cut Pro for iPad 2, featuring AI advances, support for external drives, enhanced editing tools, and novel effects, transforming video creation workflows.

By Tom Raynel • 2 min read • Wed, 8th May 2024
Adobe set to revolutionise video production with new AI tools
Marketing Technologies

Adobe set to revolutionise video production with new AI tools

Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.

By Tom Raynel • 3 min read • Tue, 16th Apr 2024
Adobe plans innovative audio editing update for Premiere Pro
Marketing Technologies

Adobe plans innovative audio editing update for Premiere Pro

Adobe introduces an intelligent audio experience in its Premiere Pro software beta version, promising to speed up editing and facilitate workflows ahead of the 2024 Sundance Film Festival.

By Tom Raynel • 3 min read • Wed, 17th Jan 2024
Magnifi partners with HKCR to transform Rugby viewing
Software-as-a-Service

Magnifi partners with HKCR to transform Rugby viewing

Magnifi partners with Hong Kong China Rugby to enhance live viewing with AI-powered video highlights technology.

By Staff Writer • 3 min read • Fri, 13th Oct 2023

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