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TikTok Stories

Australian Stories

TikTok stories

Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Mon, 27th Jul 2026

Global Stories

TikTok stories

Young Britons far more likely to be scammed online
Phishing

Young Britons far more likely to be scammed online

Britons aged 25 to 34 are three times as likely as over-65s to fall victim, with social media and AI worsening scams.

By Sofiah Nichole Salivio • 5 min read • Yesterday
UK & US viewers ignore most non-skippable video ads
Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Last week
Cloudinary launches agent layer for visual media workflows
Marketing Technologies

Cloudinary launches agent layer for visual media workflows

Developers could save setup time as the platform lets AI agents provision media environments and carry workflows through to handover.

By Sofiah Nichole Salivio • 4 min read • Last month
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026
AI recommendations reshape UK shopping but not spending
Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 30th Jul 2026
Disneyland Paris tops Europe travel brands on social media
Instagram

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Wed, 29th Jul 2026
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026
Vetric finds 150 TikTok counterfeit rings targeting luxury
Data Analytics

Vetric finds 150 TikTok counterfeit rings targeting luxury

The findings suggest luxury brands face an industrial counterfeit trade on TikTok, with 4,904 suspect videos drawing more than 2.2 million views.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Stories from Other Regions

TikTok stories

Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last week
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last month
Netsafe launches nationwide online safety programme
Gaming

Netsafe launches nationwide online safety programme

A third of young New Zealanders have sought personal advice from AI, highlighting a trust gap that Netsafe hopes to tackle with its new programme.

By Sean Mitchell • 4 min read • Last month
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Last month
Most crypto social posts breach FCA rules, study finds
Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Fri, 31st Jul 2026
New Zealand parents worry kids can't spot AI fakes
Gaming

New Zealand parents worry kids can't spot AI fakes

Many parents are unsure their children can tell AI-generated fakes from real content, with concerns also rising over grooming and sextortion.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 29th Jul 2026
Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Fri, 24th Jul 2026