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TikTok Stories

Australian Stories

TikTok stories

Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month

Global Stories

TikTok stories

Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI recommendations reshape UK shopping but not spending
Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Disneyland Paris tops Europe travel brands on social media
Instagram

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last month
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
Vetric finds 150 TikTok counterfeit rings targeting luxury
Data Analytics

Vetric finds 150 TikTok counterfeit rings targeting luxury

The findings suggest luxury brands face an industrial counterfeit trade on TikTok, with 4,904 suspect videos drawing more than 2.2 million views.

By Regine Laguilles • 4 min read • Last month
YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month
TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The Yahoo Boys: From prince inheritance emails to dating site scams
Open source

The Yahoo Boys: From prince inheritance emails to dating site scams

F-Secure's Laura Kankaala explains how the Yahoo Boys scam culture has evolved from advance-fee emails into sextortion and romance fraud.

By Jake MacAndrew • 4 min read • Last month

Stories from Other Regions

TikTok stories

Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Today
Most crypto social posts breach FCA rules, study finds
Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • Last week
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last month
New Zealand parents worry kids can't spot AI fakes
Gaming

New Zealand parents worry kids can't spot AI fakes

Many parents are unsure their children can tell AI-generated fakes from real content, with concerns also rising over grooming and sextortion.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last month
Marc Lewis launches SCAFFOLD to preserve creative voice
Software-as-a-Service

Marc Lewis launches SCAFFOLD to preserve creative voice

Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.

By Mark Tarre • 4 min read • Last month
AI skills now outrank experience for UK jobseekers
Digital Transformation

AI skills now outrank experience for UK jobseekers

Nearly two-thirds of UK employers say AI is reshaping hiring, with entry-level candidates now judged more on digital skills than experience.

By Sean Mitchell • 5 min read • Last month