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Sports Technology (SportsTech) Stories - Page 2

Australian Stories

Sports Technology (SportsTech) stories

HCLTech backs new Melbourne Cobras with fan platform
Digital Transformation

HCLTech backs new Melbourne Cobras with fan platform

HCLTech will build a digital fan platform for new Hockey One side Melbourne Cobras, linking hockey audiences in Australia and India.

By Sean Mitchell • 4 min read • Wed, 11th Mar 2026
The female economy isn't niche - It's the growth engine
Gaming

The female economy isn't niche - It's the growth engine

Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.

By Kate Veronneau • 4 min read • Wed, 4th Mar 2026
Airwallex signs multi-year Essendon AFL guernsey deal
Digital Transformation

Airwallex signs multi-year Essendon AFL guernsey deal

Airwallex inks first major Australian sports deal, becoming Essendon's co-major partner with front-of-guernsey branding and tech rollout.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 3rd Mar 2026

Global Stories

Sports Technology (SportsTech) stories

Hapana rebuilds fitness platform after USD $7.25 million
Software-as-a-Service

Hapana rebuilds fitness platform after USD $7.25 million

Fitness operators may see less admin as Hapana rolls out a rebuilt, AI-enabled platform after its recent funding boost.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
How Formula 1 turns data & cyber security into speed
Firewalls

How Formula 1 turns data & cyber security into speed

At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.

By Shane Hill • 5 min read • Mon, 16th Mar 2026
Rise of AI Agents introduces new infosec risk: Okta
Data Protection

Rise of AI Agents introduces new infosec risk: Okta

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

By Donovan Jackson • 4 min read • Mon, 16th Mar 2026
Hands-on review: iGarden Swim Jet X Series
Smart Home

Hands-on review: iGarden Swim Jet X Series

Battery-powered iGarden Swim Jet X turns small backyard pools into customisable infinite lanes or raging rapids with app-controlled currents.

By Darren Price • 6 min read • Mon, 16th Mar 2026
Coach Logic unveils SAM AI tool to analyse coaches
eLearning

Coach Logic unveils SAM AI tool to analyse coaches

Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Octave tech to drive Racing Bulls' asset operations
Manufacturing

Octave tech to drive Racing Bulls' asset operations

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Mar 2026
RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium
Network Infrastructure

RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium

RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026
Alibaba Cloud powers AI-first tech shift at Olympics
Digital Transformation

Alibaba Cloud powers AI-first tech shift at Olympics

Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.

By Mark Tarre • 4 min read • Sat, 28th Feb 2026
Oracle extends AI-driven title deal with Red Bull Racing
Data Analytics

Oracle extends AI-driven title deal with Red Bull Racing

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Feb 2026
Oracle Red Bull extends AI partnership ahead of 2026
Data Analytics

Oracle Red Bull extends AI partnership ahead of 2026

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026

Stories from Other Regions

Sports Technology (SportsTech) stories

Manchester City names N-able as official cyber partner
Data Protection

Manchester City names N-able as official cyber partner

Manchester City appoints N-able as official cyber partner to safeguard its expanding digital operations and global fan data footprint.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Mar 2026
Emerge Digital secures B Corp status amid AI rollout
Risk & Compliance

Emerge Digital secures B Corp status amid AI rollout

Gloucestershire-based Emerge Digital gains B Corp status as it expands into AI with ApexAI and extends its Gloucester Rugby tech deal.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Lexar to unveil Argentina-themed storage at India expo
Storage

Lexar to unveil Argentina-themed storage at India expo

Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026