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Social commerce Stories

Australian Stories

Social commerce stories

Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month
Australian shoppers wary of social commerce security
Data Protection

Australian shoppers wary of social commerce security

Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.

By Sean Mitchell • 3 min read • Last month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026

Global Stories

Social commerce stories

Visa launches Click to Pay for Revolut cardholders
Fintech

Visa launches Click to Pay for Revolut cardholders

Millions of UK and European shoppers can now skip manual card entry online, as Revolut rolls out Visa's Click to Pay at checkout.

By Karen Joy Bacudo • 4 min read • Last week
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • This month
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • This month
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Last month
Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026

Stories from Other Regions

Social commerce stories

UK shoppers expect faster product drops, survey finds
Supply Chain

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • This month
6pm is UK's busiest hour for online shopping deals
eCommerce

6pm is UK's busiest hour for online shopping deals

Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.

By Mark Tarre • 5 min read • This month
Irish SMEs gain from overseas sales & social commerce
Fintech

Irish SMEs gain from overseas sales & social commerce

Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.

By Karen Joy Bacudo • 4 min read • Last month
YouTube tops Canada streaming viewing, says Numeris
Digital Transformation

YouTube tops Canada streaming viewing, says Numeris

Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.

By Sofiah Nichole Salivio • 3 min read • Last month
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 25th Apr 2026