eCommerceNews Australia - Technology news for digital commerce decision-makers

Search Engine Optimisation (SEO) stories - Page 10

Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.

There are two options to reach the top of the first page, one requiring payment and one free.

The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.

SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.

SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
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Pronto Software weaves customer focus into new consultancy service

Thu, 9th Jun 2016
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Pronto Software says it has acknowledged the potential for digitally integrated business management solutions that focus on customer engagement.
Digital marketing

Has digital marketing finally become just marketing?

Thu, 7th Apr 2016
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Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
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Survey: Only 22% of Australian small businesses are digitally engaged

Mon, 4th Apr 2016
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Australian small businesses are missing their chance to use technology to grow their businesses according to a new survey.
Scams

Valentines beware: scams are targeting you

Thu, 11th Feb 2016
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.
Seo

New cyber threat using SEO to target websites

Tue, 19th Jan 2016
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Akamai Technologies has identified a new cyber threat manipulating SEO with SQL injections, impacting over 3,800 websites and misleading search engine rankings.
Cyber crime

Bulletproof hosting: why cyber crims can't live without it

Mon, 20th Jul 2015
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Bulletproof hosting services is a critical component of cybercrime that is often overlooked.Online criminals would not be able to operate without it.
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New Facebook scam… 'Girl Killed by Husband for Kissing another Man'

Thu, 14th Aug 2014
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A Facebook scam claiming a man killed his wife for infidelity spreads malware, hooking thousands with a counterfeit, viral video.
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Partners prepare for Microsoft NZ Awards…

Mon, 14th Apr 2014
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Representing the pinnacle of IT industry awards in New Zealand, the Microsoft Partner Awards is set to take place in Auckland tomorrow...
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Gartner: Four steps to drive social media behaviour...

Fri, 14th Mar 2014
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social media
Harnessing emotions, relevancy, trust, and clear benefits, Gartner outlines four essential steps to drive social media behaviour effectively.
Job hunt

Freelancer.com hits landmark 10 million members

Mon, 3rd Feb 2014
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Starting 2014 on a high after a promising finish to 2013, Freelancer.com has smashed through 10 million members.
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The changing face of digital media in 2014...

Tue, 24th Dec 2013
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With a company's website most likely the first place a new or existing customer experiences your business, you'd better make sure its bang on.
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Kiwi firms shine in Asia Pacific Technology Fast 500

Mon, 9th Dec 2013
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New Zealand businesses are once again in the mix in the annual Deloitte Technology Fast 500 Asia Pacific index of the region's fastest growing tech bu.
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Twitter shortens tweet characters #bothered

Fri, 22nd Feb 2013
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Twitter tightens tweet space by 2 chars, yet expands link flexibility. No big fuss, say experts. #TwitterUpdate.
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Bing reveals top 2012 searches

Wed, 28th Nov 2012
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Microsoft has revealed the iPhone 5 to be the top-searched news story of 2012, along with a host of other results from search engine Bing.
Local

How to: Rank well locally to improve your SEO

Thu, 22nd Nov 2012
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seo
Boost your local SEO: Learn why ranking well locally is crucial for businesses and discover key strategies to dominate local search results.
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Kiwis get wise to Freelancer

Thu, 13th Sep 2012
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freelancing
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seo
Value of projects completed hits one million NZD for the Kiwi arm of the world's largest outsourcing and crowd-sourcing marketplace.
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Layman's explanation of Facebook

Mon, 9th Jul 2012
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apple
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social media
Facebook demystified: From keeping in touch to brand building, find out how this major social network shapes our online lives.
Swipe hq

Accept payments on your mobile with 'Swipe HQ'

Sat, 23rd Jun 2012
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commerce systems
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payment technologies
New Zealand's Optimizer HQ unveils Swipe HQ, a game changer for mobile payments, directly via the headphone jack.
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2011: the year of living and working dangerously online

Wed, 1st Feb 2012
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2011 saw further development of security risks for IT users – both as individuals and as employees of businesses.
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SEO fears force businesses onto Google+

Fri, 13th Jan 2012
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Harvard expert warns businesses must join Google+ or risk losing top SEO rankings, highlighting Google's strategic leverage.