SAP Emarsys Stories

Australian Stories

SAP Emarsys stories

Australian shoppers lose brand loyalty in CPG industry shift

New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.

By Shannon Williams • 3 min read • Thu, 5th Sep 2024

Customer Experience

SAP Emarsys & Annex Cloud to transform customer loyalty

SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.

By Kaleah Salmon • 3 min read • Thu, 11th Jul 2024

Global Stories

SAP Emarsys stories

Customer Relationship Management

Quiet quitting exposes the fragility of customer loyalty

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026

Customer Experience

Gen Z shoppers to prioritise personal values over discounts

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Marketing Technologies

Gen Z lead brand switching due to boredom and price hikes

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024

Customer Experience

SAP Emarsys launches AI-driven tools in latest update

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

By Catherine Knowles • 3 min read • Fri, 14th Jun 2024

Digital Transformation

Infosys teams up with SAP Emarsys to boost customer engagement

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

By Tom Raynel • 2 min read • Thu, 16th May 2024

Stories from Other Regions

SAP Emarsys stories

Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Customer Experience

UK marketers shift AI strategies as EU regulation prompts change

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

By Jed Nykolle Harme • 3 min read • Fri, 29th Aug 2025

Customer Experience

Gibson boosts email revenue 120% with SAP Emarsys tools

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

By Jed Nykolle Harme • 4 min read • Wed, 6th Aug 2025

Data Protection

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025

Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025

Customer Experience

AI personalisation in FMCG must be invisible to earn trust

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

By Jed Nykolle Harme • 3 min read • Wed, 4th Jun 2025

Digital Transformation

Alibaba & SAP partner to drive cloud innovation in China & beyond

Alibaba Group and SAP have teamed up to boost enterprise innovation in China, with plans to extend their cloud and AI collaboration across Asia, the Middle East and Africa.

By Sean Mitchell • 3 min read • Thu, 29th May 2025

Customer Experience

Marketers face gap in UK consumer personalisation efforts

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

By Sean Mitchell • 3 min read • Thu, 10th Apr 2025

Customer Experience

UK consumers prioritise value over brand loyalty: study

A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.

By Melania Watson • 3 min read • Wed, 26th Mar 2025

Customer Experience

69% of UK consumers lack loyalty to CP brands, study finds

New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025

Customer Experience

Gen Z to boost UK January sales with GBP £2.5 billion spend

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

By Kaleah Salmon • 2 min read • Mon, 20th Jan 2025