Sam Richardson explores how shifting consumer behavior is reshaping modern marketing, especially in cluttered digital channels. Through concepts like “admin parties” and inbox fatigue, Sam highlights the everyday frictions people experience as they try to manage overflowing notifications, subscriptions and branded messages.

Readers will find clear, practical insight into why traditional attention-grabbing tactics are losing effectiveness and what this means for marketers who want to build lasting relationships rather than add to the noise. Sam’s stories encourage a more respectful, value-driven approach to communication—one that takes consumer overload seriously and treats attention as something to be earned, not assumed.