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Robin Grochol stories

Robin Grochol provides insightful analysis on the intersection of technology and business, with a particular focus on the transformative power of artificial intelligence in marketing.

By exploring trends such as predictive personalisation and the ethical use of AI, Robin's stories offer readers a deeper understanding of how AI is reshaping customer engagement and business strategies. Readers can gain valuable perspectives on leveraging AI responsibly to drive innovation and growth.

Interconnected data streams into central hub with digital devices customer icons

The end of standalone CDPs?

Mon, 23rd Jun 2025
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
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Twilio report underscores AI's vital role in predictive marketing

Wed, 19th Jun 2024
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.