Reputation management stories

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Middle managers' performance collapses by up to 70% under reputational risk and fuzzy authority, Interactive EQ's 2026 index finds.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Data centres can't PR their way out of scrutiny; only clear, consistent brands will rebuild trust in power-hungry infrastructure.

Small firms across Australia and New Zealand turn to AI to sharpen 2026 growth, boost service standards and tackle persistent staff shortages.

Gartner says six trends from hybrid computing to geopatriation will redefine IT infrastructure, operations and risk planning by 2026.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

Wayvia launches AI-powered Prowl platform to monitor and enforce real-time pricing, protecting brands' margins amid volatile retail conditions.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.