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Rebrand Stories - Page 2

Australian Stories

Rebrand stories

Purcell Partners rebrands as Lextech in lending push
Data Protection

Purcell Partners rebrands as Lextech in lending push

Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.

By Sean Mitchell • 3 min read • Thu, 5th Feb 2026
Fujifilm rebrands to boost digital services in Australia
Digital Transformation

Fujifilm rebrands to boost digital services in Australia

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025

Global Stories

Rebrand stories

MaxContact Australia rebrands as Kaizn in CX advisory shift
Unified Communications

MaxContact Australia rebrands as Kaizn in CX advisory shift

MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.

By Catherine Knowles • 4 min read • Fri, 27th Feb 2026
Everpure rebrands from Pure Storage with 1touch deal
Storage

Everpure rebrands from Pure Storage with 1touch deal

Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.

By Joseph Gabriel Lagonsin • 5 min read • Tue, 24th Feb 2026
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Customer Relationship Management

Hype & Dexter rebrands to Avidly APAC in ANZ shift

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
Author-it unveils brand refresh & AI-focused roadmap
Unified Communications

Author-it unveils brand refresh & AI-focused roadmap

Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 22nd Jan 2026
Global Cloud Xchange rebrands to FLAG with new focus
Unified Communications

Global Cloud Xchange rebrands to FLAG with new focus

Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.

By Catherine Knowles • 3 min read • Thu, 3rd Apr 2025
OneAdvanced integrates Australian software to boost growth
Health Technologies

OneAdvanced integrates Australian software to boost growth

OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.

By Melania Watson • 2 min read • Thu, 6th Jun 2024
November sees 29% surge in ransomware attack victims
Health Technologies

November sees 29% surge in ransomware attack victims

November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.

By Shannon Williams • 4 min read • Wed, 20th Dec 2023

Stories from Other Regions

Rebrand stories

CyberNorth unveils new look & confirms leadership team
Digital Transformation

CyberNorth unveils new look & confirms leadership team

CyberNorth unveils refreshed brand and names Jon Holden CEO, as it strengthens its leadership to drive cyber growth in North East England.

By Sofiah Nichole Salivio • 5 min read • Wed, 18th Mar 2026
Tradesman Saver targets digital pros with new brand
Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Wagepoint rebrands & ramps up remote hiring in Canada
Digital Transformation

Wagepoint rebrands & ramps up remote hiring in Canada

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 6th Feb 2026
Doorly raises GBP £600,000 to expand UK home services
Digital Transformation

Doorly raises GBP £600,000 to expand UK home services

Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026
Bizcap Canada relaunch brings new portal & pricing
Data Analytics

Bizcap Canada relaunch brings new portal & pricing

Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.

By Mark Tarre • 3 min read • Mon, 19th Jan 2026
Transact Payments rebrands as TransactPay to mark new chapter
Clean technologies

Transact Payments rebrands as TransactPay to mark new chapter

Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.

By Kaleah Salmon • 3 min read • Tue, 11th Jun 2024
New NZ telco Rocket Mobile launches with unlimited data plans
Unified Communications

New NZ telco Rocket Mobile launches with unlimited data plans

NZ's Rocket Mobile launches as a new telecommunication service bringing unlimited data plans, aiming to challenge rival companies' hidden costs.

By Kaleah Salmon • 4 min read • Thu, 23rd Nov 2023