Pureprofile Stories

Australian Stories

Pureprofile stories

Fujifilm Colour Hunt workshops in Sydney after survey

Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Privacy

Australians research more before buying as costs bite

Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.

By Mark Tarre • 5 min read • Last month

Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 4th Jun 2026

Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 16th Apr 2026

Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

DevOps

Poor website search drives Australian shoppers away

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

Artificial Intelligence

Pureprofile unveils AI tool to speed up open-text survey analysis

Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.

By Melania Watson • 3 min read • Tue, 26th Aug 2025

Customer Experience

Australian shoppers embrace more touchpoints for online discovery

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025

Data Analytics

Pureprofile launches AI survey tool to boost engagement & insight

Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.

By Melvin Hipolito • 4 min read • Thu, 3rd Jul 2025

Software-as-a-Service

Pureprofile unveils Datarubico to streamline research insights

Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.

By Melania Watson • 3 min read • Tue, 27th May 2025

Artificial Intelligence

Australians increase Christmas budgets, focus on savings

A recent Pureprofile study reveals Australians plan to increase their Christmas spending, with budgets rising to AUD $468 for gifts and AUD $406 for food.

By Kaleah Salmon • 3 min read • Tue, 22nd Oct 2024

Global Stories

Pureprofile stories

Social Media

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • Last week

Data Analytics

Pureprofile launches qual unit after CRNRSTONE buyout

Clients seeking faster, deeper research insights will now get qualitative support under Pureprofile's expanded offering after the CRNRSTONE takeover.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Shoppers ditch Australian brands over poor site search

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

Payment Technologies

Australians lose AUD $432 each on fake online tickets

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025

Generative AI

Pureprofile offers clients free AI translation & coding tools

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025

Data Analytics

Pureprofile launches AI tools for decoding consumer trends

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

By Sean Mitchell • 3 min read • Tue, 25th Mar 2025