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Public Relations Stories - Page 5

Australian Stories

Public Relations stories

What the Qantas breach is teaching us about crisis management
Unified Communications

What the Qantas breach is teaching us about crisis management

Qantas confirms data breach affecting six million customers, raising concerns over cybersecurity in aviation and prompting urgent crisis response measures.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
The winners of the tech world: PR strategies for digital infrastructure and enterprise technology
Digital Transformation

The winners of the tech world: PR strategies for digital infrastructure and enterprise technology

In digital infrastructure and enterprise tech, bold PR strategies that simplify complexity and build trust are key to standing out and driving business impact.

By Christopher Zahn • 3 min read • Mon, 30th Jun 2025
What CISOs wish PR teams knew
Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025
Care & tech jobs surge as traditional roles decline in Australia
Unified Communications

Care & tech jobs surge as traditional roles decline in Australia

Australia's workforce grew 22.9% since 2014, with dramatic rises in aged care and tech roles, while traditional jobs like travel agents and farmers declined.

By Sean Mitchell • 4 min read • Fri, 9th May 2025

Global Stories

Public Relations stories

AZK Media unveils AI search-focused PR solution for B2B tech
Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
Senior UK & US communicators expect bigger budgets by 2026
Artificial Intelligence

Senior UK & US communicators expect bigger budgets by 2026

By 2026, 80% of senior UK and US communications leaders expect larger budgets and greater influence, driven by AI adoption and strategic roles despite economic uncertainty.

By Sean Mitchell • 4 min read • Wed, 18th Jun 2025
AI search transforms brand visibility, making trust essential
Marketing Technologies

AI search transforms brand visibility, making trust essential

As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.

By Dwayne Alexander • 6 min read • Fri, 6th Jun 2025
Trends from HumAIn 2025 — And what the new AI normal means for brands
Marketing Technologies

Trends from HumAIn 2025 — And what the new AI normal means for brands

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

By Luke Ireland • 5 min read • Wed, 4th Jun 2025
Fivetran appoints Monica Ohara as Chief Marketing Officer
Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025

Stories from Other Regions

Public Relations stories

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors
Amazon

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors

Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.

By Mark Devlin • 4 min read • Wed, 27th Aug 2025
AI-powered PR app launched to boost small business visibility
Artificial Intelligence

AI-powered PR app launched to boost small business visibility

The PR Mastery App uses AI to help UK SMEs create press releases and gain media coverage affordably, bypassing costly traditional PR agencies.

By Shannon Williams • 3 min read • Thu, 26th Jun 2025
UK VCs admit neglecting marketing despite key to startup growth
Customer Experience

UK VCs admit neglecting marketing despite key to startup growth

A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.

By Sean Mitchell • 4 min read • Tue, 10th Jun 2025
Silverfin names Stephanie Dechamps VP of Marketing
Software-as-a-Service

Silverfin names Stephanie Dechamps VP of Marketing

Silverfin appoints Stephanie Dechamps as VP of Marketing to boost global expansion, enhance brand visibility and support its growth strategy from Brussels.

By Jed Nykolle Harme • 3 min read • Thu, 29th May 2025
Unpredictable cash flow stifles US agency growth & profits
Marketing Technologies

Unpredictable cash flow stifles US agency growth & profits

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

By Shannon Williams • 4 min read • Fri, 23rd May 2025