Pratham Jani explores how AI assistants are quietly reshaping how people discover and evaluate products online, often before retailers even realize it’s happening. Through data-driven observations and clear explanations, these stories reveal how frequently AI tools are now crawling product pages and how that shift is changing the flow of customer queries and purchasing intent.

Readers can expect practical insights into what this new discovery landscape means for retailers, marketers, and product teams: how AI assistants “see” online stores, why traditional analytics often miss this traffic, and what businesses can do to make their product information more visible, accurate, and useful in an AI-first world.