Oscar Rondon explores how people actually behave in digital environments and what that means for marketers. His work often looks at overlooked moments in the customer journey—like the time spent browsing and deciding what to watch on streaming platforms—and shows how these gaps can become powerful touchpoints for brands.

By reading Oscar’s stories, you’ll gain a sharper view of audience attention, how it drifts and refocuses, and where brands can step in with relevant, well-timed messaging. He breaks down emerging media behaviors in clear, practical terms, helping marketers turn shifting habits and new technologies into concrete opportunities rather than missed chances.