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Optimizely earns Leader title in 2025 Gartner report
Digital Transformation

Optimizely earns Leader title in 2025 Gartner report

Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.

By Sean Mitchell • 2 min read • Mon, 17th Mar 2025
Optimizely leads 2025 Gartner Magic Quadrant for engines
Customer Experience

Optimizely leads 2025 Gartner Magic Quadrant for engines

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

By Melania Watson • 2 min read • Wed, 12th Feb 2025
Optimizely named leader in Forrester Wave for EO solutions
Customer Experience

Optimizely named leader in Forrester Wave for EO solutions

Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

By Kaleah Salmon • 2 min read • Thu, 19th Dec 2024
Optimizely unveils new AI agents for marketing workflows
Marketing Technologies

Optimizely unveils new AI agents for marketing workflows

Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.

By Melania Watson • 3 min read • Fri, 22nd Nov 2024
Optimizely promotes Shafqat Islam to president amid strong growth
Software-as-a-Service

Optimizely promotes Shafqat Islam to president amid strong growth

Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.

By Imee Dequito • 3 min read • Wed, 7th Aug 2024
Optimizely unveils new CMS with innovative Visual Builder tool
Software-as-a-Service

Optimizely unveils new CMS with innovative Visual Builder tool

Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.

By Catherine Knowles • 3 min read • Thu, 18th Jul 2024
Unprepared executives face challenges with Google's cookie phase-out
Fintech

Unprepared executives face challenges with Google's cookie phase-out

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

By Catherine Knowles • 3 min read • Mon, 15th Jul 2024
Optimizely hits USD $400m ARR milestone with revenue quadrupled
Artificial Intelligence

Optimizely hits USD $400m ARR milestone with revenue quadrupled

Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.

By Kaleah Salmon • 3 min read • Thu, 16th May 2024
Optimizely hailed as leader in Forrester Wave for B2B commerce
Marketing Technologies

Optimizely hailed as leader in Forrester Wave for B2B commerce

Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.

By Sean Mitchell • 2 min read • Tue, 14th May 2024
Media.Monks secures Gold Partner status with Optimizely
Marketing Technologies

Media.Monks secures Gold Partner status with Optimizely

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

By Catherine Knowles • 3 min read • Thu, 14th Mar 2024
Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Artificial Intelligence

Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year

For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.

By Kaleah Salmon • 3 min read • Tue, 5th Mar 2024
Optimizely leaders predict AI surge & focus on customer loyalty in 2024
Customer Experience

Optimizely leaders predict AI surge & focus on customer loyalty in 2024

Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024. .

By Kaleah Salmon • 3 min read • Wed, 27th Dec 2023
Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Data Analytics

Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers

Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.

By Imee Dequito • 3 min read • Fri, 13th Oct 2023

Stories from Other Regions

Optimizely stories

Half of UK consumers find retail marketing irrelevant
Marketing Technologies

Half of UK consumers find retail marketing irrelevant

Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.

By Kaleah Salmon • 2 min read • Mon, 30th Sep 2024
Optimizely launches CMS 13, celebrates 30 years in Stockholm
Software-as-a-Service

Optimizely launches CMS 13, celebrates 30 years in Stockholm

Optimizely launches its CMS 13 at Opticon 2024 in Stockholm, celebrating its 30th anniversary with innovative features.

By Kaleah Salmon • 3 min read • Wed, 11th Sep 2024
Supermarkets lead in online personalisation, beating all sectors
Loyalty programmes

Supermarkets lead in online personalisation, beating all sectors

Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024
UK marketers adopt AI for Olympics strategies, study reveals
Marketing Technologies

UK marketers adopt AI for Olympics strategies, study reveals

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

By Shannon Williams • 3 min read • Thu, 25th Jul 2024
UK marketers eye AI to tackle experimentation challenges
Marketing Technologies

UK marketers eye AI to tackle experimentation challenges

Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.

By Catherine Knowles • 3 min read • Wed, 19th Jun 2024