Opinion stories - Page 4
ChatGPT's Checkout retreat: An opportunity for Aussie retailers?
Last month
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cx
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martech
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commerce systems
OpenAI's Instant Checkout retreat puts retailer sites back in focus, opening a data-led discovery window for fast-moving Australian brands.
AI-human partnership: The way forward in security world
Last month
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digital transformation
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advanced persistent threat protection
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socs
AI is reshaping cyber defence, not by replacing human analysts but by amplifying their judgment through collaborative, transparent platforms.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Australia is building a stablecoin system that excludes consumers
Last month
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crypto
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fintech
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blockchain
Australia backs bank-run stablecoin trials while shutting out consumers, risking faster payments that entrench, not challenge, the status quo.
Changing customer loyalty landscape: Here's what retail leaders need to know
Last month
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data analytics
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cx
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martech
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Consistent security, less overhead: Help your customers do more with SonicWall NSM
Last month
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firewalls
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data protection
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network security
SonicWall NSM gives partners unified, scalable firewall management to cut misconfigurations, costs and complexity across networks.
Saving the weekend: How SonicWall's SonicSentry SOC stopped a Saturday night cyberattack
Last month
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firewalls
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data protection
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network security
SonicWall's SonicSentry SOC cut short a Saturday night cyberattack, spotting rogue ScreenConnect activity and isolating a compromised PC.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why businesses need wired, wireless, and power-over-ethernet (PoE) firewalls
Last month
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firewalls
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vpns
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network infrastructure
Blended wired, wireless and PoE networks demand unified firewalls like SonicWall TZ to cut risk, complexity and long-term security costs.
Specialised AI will define the next era of Australian enterprise networks
Last month
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edutech
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agricultural technology
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network infrastructure
Specialised AI is set to transform Australian enterprise networks, outgunning generic tools in resilience, reliability and local relevance.
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
Last month
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firewalls
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network security
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cx
SonicWall's future-proof firewalls help partners cut rip-and-replace, boost security and lock in long-term customer loyalty.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The disappearance of crypto and the rebirth of finance
Last month
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digital transformation
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crypto
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fintech
Crypto slips from the spotlight as blockchain quietly rebuilds finance, joining forces with AI to reshape money's hidden plumbing.
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
Last month
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uc
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digital transformation
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cx
Wialon took 12 top partners from 12 countries off road at the Dakar Rally, turning desert telematics into a high-stakes team challenge.
Densification vs decarbonisation: The future of data centres in Australia
Last month
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datacentre infrastructure
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hyperscale
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dc
Australia races to expand data centres as AI demand soars, testing how far densification can go while still hitting net-zero ambitions.
From complexity to clarity: Why eCommerce needs clean customer data
Last month
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data protection
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digital transformation
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cx
In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.
From 398 to 200 Days: Understanding the TLS Certificate Lifespan Reduction
Last month
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firewalls
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devops
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network security
TLS certificate lifespans are halving to 200 days from today, forcing organisations to automate renewals or risk costly outages.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Understanding the value of virtual power plants as grid resources
Last month
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cartech
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power / energy
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ai
Virtual power plants are emerging as cheaper, flexible grid allies, turning homes, EVs and batteries into a fast-growing virtual energy network.