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Meltwater stories

Social media dominates Australia's digital landscape in 2025
Marketing Technologies

Social media dominates Australia's digital landscape in 2025

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

By Melania Watson • 3 min read • Wed, 26th Feb 2025
Digital 2024 Statshot shows Aussies lag in global gaming trends
Gaming

Digital 2024 Statshot shows Aussies lag in global gaming trends

The Digital 2024: April Statshot reveals a booming global engagement in gaming, with an unexpected lag in participation from Australia's robust industry.

By Tom Raynel • 2 min read • Tue, 7th May 2024

Global Stories

Meltwater stories

Companies grow quieter as polarisation reshapes PR
Risk & Compliance

Companies grow quieter as polarisation reshapes PR

More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
Australians opt for digital detox as social media use declines
Marketing Technologies

Australians opt for digital detox as social media use declines

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

By Imee Dequito • 3 min read • Thu, 5th Sep 2024
Meltwater launches AI-powered copilot with Microsoft
Unified Communications

Meltwater launches AI-powered copilot with Microsoft

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

By Melania Watson • 3 min read • Mon, 1st Jul 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
Australian digital habits dissected in new Global Digital Report
Marketing Technologies

Australian digital habits dissected in new Global Digital Report

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

By Sean Mitchell • 3 min read • Tue, 7th May 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
Global social media users surpass 5 billion mark, reports Digital 2024
Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024
Meltwater Strengthens APAC Presence with Key Hires
Data Analytics

Meltwater Strengthens APAC Presence with Key Hires

Meltwater boosts AI-driven growth in APAC with strategic hires, Huixian Yang as Customer Experience Director and Jeff Piniros as Sales Development Director.

By Imee Dequito • 2 min read • Tue, 15th Aug 2023
Internet users actively seeking best brands from sea of options
Unified Communications

Internet users actively seeking best brands from sea of options

Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.

By Catherine Knowles • 4 min read • Tue, 31st Jan 2023
Meltwater appoints Kunalan Ramasamy as Malaysia Country Manager
Social Media

Meltwater appoints Kunalan Ramasamy as Malaysia Country Manager

Meltwater appoints key leadership roles in Malaysia and Hong Kong, introduces expanded social analytics suite, and secures strategic partnerships. #growth.

By Zach Thompson • 2 min read • Fri, 23rd Sep 2022
Meltwater bolsters team with new senior hires
Meltwater

Meltwater bolsters team with new senior hires

Meltwater, a media intelligence company, makes three senior appointments to lead marketing, talent acquisition, and legal roles amidst strong growth.

By Zach Thompson • 2 min read • Fri, 10th Jun 2022

Stories from Other Regions

Meltwater stories

WhatsApp tops as preferred social media app in Singapore
Facebook

WhatsApp tops as preferred social media app in Singapore

WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
YouTube

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024