Mediaocean stories
Startups could gain faster access to global media buyers as Mediaocean ties funding to its platforms and industry network.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
Pilot programmes suggest campaign setup could take a fraction of the time, with Mediaocean saying manual work fell by as much as 90%.
The appointment comes as the ad-tech group steps up its AI push across products used by more than 100,000 people worldwide.
Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.
The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.
Innovid by Mediaocean is named Most Valuable Pioneer in QKS Group's 2025 AI Maturity Matrix, leading AI integration in advertising technology platforms.
Mediaocean has promoted Drew Kane to Chief Product Officer and Stephanie Dorman to Chief Operating Officer as its Prisma platform targets global growth.
Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.
Mediaocean expands team in Melbourne, appointing Michael Serratore as Account Director and Jay Smith as Sales Director for JAPAC region.
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
