Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Explainer: How Adobe is building agentic marketing
Today
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
SAP & Google Cloud launch multi-agent marketing AI
Yesterday
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data analytics
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cx
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SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Infosys expands Google Cloud tie-up for agentic AI
Yesterday
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data analytics
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digital transformation
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hyperscale
Infosys and Google Cloud widen partnership to package agentic AI tools for major industries, while training 100,000 staff on Gemini Enterprise.
Mercha cuts proposal drafting from hours to seconds
Yesterday
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digital transformation
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cx
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martech
Mercha deploys Decidr OS to automate custom sales proposals, turning a two-to-three-hour workflow into seconds for its 12-person team.
Amazon Ads launches AI Video Generator in Australia
Yesterday
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martech
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commerce systems
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digital entertainment
Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.
Code and Theory launches AI creative tool with Adobe
Yesterday
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP & Google Cloud expand AI partnership for marketers
Yesterday
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cx
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martech
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe unveils seven AI marketing workflow prototypes
Yesterday
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Oracle & Google Cloud add Gemini Enterprise database agent
Yesterday
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hybrid cloud
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data analytics
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digital transformation
Oracle and Google Cloud add Gemini Enterprise access to governed database data, letting users query enterprise records in natural language without SQL.
Adobe launches CX Enterprise for AI marketing workflows
2 days ago
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester warns AI marketing spend lacks business impact
2 days ago
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe names winners of 2026 Experience Maker Awards
3 days ago
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Conductor launches AgentStack for AI search visibility
4 days ago
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe launches CX Enterprise to unify AI customer workflows
4 days ago
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe adds brand intelligence to GenStudio marketing tools
4 days ago
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe expands AI partner network for customer experience
4 days ago
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe unveils CX Enterprise Coworker for AI workflows
4 days ago
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Canva & Klaviyo launch one-click email template link
4 days ago
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
NAB says 42% of Aussie SMEs use AI to boost productivity
4 days ago
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manufacturing
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digital transformation
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martech
NAB finds AI is moving beyond big business, with small firms using it to cut admin, boost productivity and reshape everyday operations.
HubSpot launches AI tools to tackle search decline
Last week
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.