Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Digital Balance partners with Insider for advanced personalisation
3 days ago
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it training
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data analytics
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cx
Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
Raiffeisen Bank partners with Fivetran for data transformation
Last week
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martech
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digital transformation
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cdp
Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.
Red Rain unveils major updates to RedView CRM for law firms
Last month
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crm
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martech
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cdp
Red Rain's RedView CRM gets a major upgrade, offering new features to boost efficiency and insights for law firms. CEO Stephen Butler highlights unparalleled value.
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Last month
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Last month
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Australian marketers face hurdles in adapting to Privacy Act reforms
Last month
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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martech
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cdp
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auckland
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
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cdp
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martech
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softbank
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive e-commerce environment.
IWD 2024: The lessons I’ve learned from a life on the move
Fri, 8th Mar 2024
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public cloud
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martech
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cdp
Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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crm
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data analytics
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cx
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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data analytics
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martech
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apm
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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data analytics
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martech
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cdp
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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data analytics
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martech
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partner programmes
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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cx
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data analytics
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martech
Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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data analytics
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cloud security
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martech
Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.
Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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data analytics
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martech
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cdp
Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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data analytics
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martech
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cdp
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.