Market research Stories

Australian Stories

Market research stories

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Australian cloud spending to hit AUD $33.6bn in 2026

AI workloads and cost controls are set to push Australian public cloud spending up 17.9% to AUD $33.6 billion in 2026.

By Mark Tarre • 4 min read • This month

Malware

Optus launches free cyber readiness programme for SMEs

Survey data showing 35% of small firms hit by cyberattacks has prompted a free Optus scheme to help businesses prepare and respond.

By Joseph Gabriel Lagonsin • 3 min read • This month

Global Stories

Market research stories

Supply Chain

AdBlue market seen reaching USD $41.5 billion by 2033

Tighter emissions rules and diesel freight demand are expected to lift AdBlue sales to USD $41.5 billion by 2033, the report says.

By Mark Tarre • 4 min read • Last week

Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last week

Data Analytics

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

By Sean Mitchell • 4 min read • Last week

Data Science

Rumblings launches AI platform for marketing decisions

The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.

By Sean Mitchell • 5 min read • This month

Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • This month

Data Analytics

Bloomfire unveils guide to enterprise intelligence systems

Fragmented knowledge and search systems are leaving many firms with AI tools they distrust, despite rising budgets and heavy spending.

By Sofiah Nichole Salivio • 4 min read • This month

Data Protection

APAC firms struggle as AI identities swell, survey finds

Pressure is mounting on security teams as non-human identities and AI tools outpace controls, leaving APAC firms exposed to misuse.

By Sean Mitchell • 4 min read • This month

Network Infrastructure

Asia Pacific firms broaden AI PC & workstation use

Nearly half of larger Asia Pacific firms have deployed AI PCs, while 95% expect workstations to be vital for AI work within two years.

By Mark Tarre • 5 min read • This month

Data Protection

eYou opens public app as users distrust social media

Concerns over misinformation and manipulation are creating an opening for eYou, which is now available worldwide on iOS and Android.

By Joseph Gabriel Lagonsin • 3 min read • This month

Stories from Other Regions

Market research stories

Data Protection

Xero launches AI bootcamp for Kiwi small businesses

Privacy worries and mistrust are slowing AI uptake among Kiwi small firms, despite 61% already using the technology, Xero says.

By Karen Joy Bacudo • 6 min read • Yesterday

Digital Transformation

UK shoppers wary of AI product images, survey finds

Trust in online retail is at risk, with 72% of UK shoppers worried AI-generated product recommendations could mislead them.

By Sofiah Nichole Salivio • 4 min read • Last week

Artificial Intelligence

Homebuyers grow more confident as AI tools gain ground

Prospective buyers are increasingly using AI and other digital tools to navigate an unsettled housing market, with 59% feeling more confident than a year ago.

By Sofiah Nichole Salivio • 3 min read • Last week