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LiveRamp launches partner scheme for AI marketing agents
Marketing Technologies

LiveRamp launches partner scheme for AI marketing agents

Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.

By Mark Tarre • 4 min read • Last month
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last month
Publicis to acquire LiveRamp for USD $2.167bn in cash
Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Tue, 19th May 2026
LiveRamp unveils AI agents for data-driven marketing
Data Protection

LiveRamp unveils AI agents for data-driven marketing

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
LiveRamp expands Marketplace into AI marketing hub
Marketing Technologies

LiveRamp expands Marketplace into AI marketing hub

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
LiveRamp unveils AI agents & expanded integrations for marketers
Marketing Technologies

LiveRamp unveils AI agents & expanded integrations for marketers

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

By Catherine Knowles • 4 min read • Wed, 8th Oct 2025
Google unveils Gemini 2.5 updates for enhanced AI on Vertex
Data Analytics

Google unveils Gemini 2.5 updates for enhanced AI on Vertex

Google upgrades Gemini 2.5 AI on Vertex AI, boosting reasoning, security, and efficiency for enterprises with features like Deep Think and thought summaries.

By Sean Mitchell • 4 min read • Thu, 22nd May 2025
Yahoo unveils Conversion API to boost ad tracking accuracy
Marketing Technologies

Yahoo unveils Conversion API to boost ad tracking accuracy

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

By Sean Mitchell • 3 min read • Fri, 2nd May 2025
LiveRamp enhances AI with new Perplexity, Chalice deals
Customer Experience

LiveRamp enhances AI with new Perplexity, Chalice deals

LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.

By Kaleah Salmon • 3 min read • Fri, 11th Oct 2024
Yahoo & LiveRamp partner to expand cookieless ad solutions
Marketing Technologies

Yahoo & LiveRamp partner to expand cookieless ad solutions

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

By Catherine Knowles • 3 min read • Thu, 25th Jul 2024
Databricks announces partnerships to boost data sharing
Marketing Technologies

Databricks announces partnerships to boost data sharing

Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.

By Melania Watson • 4 min read • Fri, 7th Jun 2024
LiveRamp set to launch its new marketing platform in the APAC market
Marketing Technologies

LiveRamp set to launch its new marketing platform in the APAC market

LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.

By Catherine Knowles • 3 min read • Fri, 8th Mar 2024
LiveRamp acquires data clean room provider Habu for USD $200 million
Data Privacy

LiveRamp acquires data clean room provider Habu for USD $200 million

LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024
Snowflake unveils enhanced tech to simplify machine learning model development
DevOps

Snowflake unveils enhanced tech to simplify machine learning model development

Snowflake introduces advanced tech tools to streamline machine learning model development, boosting productivity and collaboration.

By Sean Mitchell • 3 min read • Thu, 2nd Nov 2023
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Customer Experience

Yahoo partners with LiveRamp to boost advertising reach and interoperability

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

By Imee Dequito • 2 min read • Mon, 23rd Oct 2023
LiveRamp and Pinterest enhance advertisement opportunities
Marketing Technologies

LiveRamp and Pinterest enhance advertisement opportunities

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

By Catherine Knowles • 3 min read • Thu, 10th Aug 2023

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LiveRamp stories

Kantar & LiveRamp expand partnership for ad targeting
Data Protection

Kantar & LiveRamp expand partnership for ad targeting

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

By Kaleah Salmon • 2 min read • Fri, 29th Nov 2024