Influencer Marketing stories
World IP Day: Why IP is the backbone of sporting brands' success
Today
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
Australians demand AI labelling as trust concerns grow
3 days ago
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martech
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genai
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data privacy
Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.
Impact.com deepens YouTube tie-up for creator marketing
3 days ago
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
BYRDLI unveils bookable Utah trip with travel creator
Last week
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social media
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influencer marketing
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travel technologies
BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.
AppDirect buys PartnerStack to expand B2B sales platform
Last week
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
This month
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Young Australians drive surge in wellness technology use
This month
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healthtech
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social media
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millennials
Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
Amazon Australia uses AI to cut delivery packaging
Last month
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cx
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martech
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supply chain
Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.
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Launchd buys WeAreTENZING to boost ANZ creator reach
Last month
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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
BYRDLI, Tahnee Cook launch live LA travel booking push
Last month
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e-commerce
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social media
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
'Give to Give' vs 'Give to Gain'
Last month
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
The female economy isn't niche - It's the growth engine
Last month
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gaming
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digital transformation
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biometrics
Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.
Beyond the console: Why women shaping gaming cultures are shaping the future of technology
Last month
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edutech
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gaming
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digital entertainment
Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.
AI 'Cat Decoder' drives DINE sales surge on Amazon
Last month
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hyperscale
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cx
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martech
AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.