Influencer Marketing stories

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

Shark Beauty’s award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.

Beast Industries acquires fintech app Step, betting on financial literacy tools to turn his vast creator audience into customers.

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

AliveNow builds interactive ‘Born To Trade’ hub for FYERS, blending personalised videos and a daily quiz to drive repeat trader engagement.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

New Zealand health experts warn AI diet tips and unregulated social media weight-loss pills are fuelling dangerous, hidden health risks.

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

CelcomDigi spotlights rising Malaysian champions in a new film tying ambition and sporting success to its nationwide network reach.