Incubeta stories
Un-marketing: redefining personalized marketing strategies
Last month
#
cx
#
martech
#
partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Fail fast, succeed faster: The CFO’s take on marketing
Mon, 24th Mar 2025
#
fintech
#
martech
#
finance
Senior leaders in marketing are urged to embrace a fail-fast mentality, breaking down silos and proving marketing's impact on business, says a CFO expert.
Incubeta partners with Popeyes to boost UK digital strategy
Mon, 28th Oct 2024
#
cx
#
martech
#
digital marketing
Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.
Incubeta appoints Ash Rane as APAC Client Director for Data
Tue, 6th Aug 2024
#
cartech
#
ai
#
toyota
Incubeta names Ash Rane as APAC Client Director for Data, bolstering its expertise post-Persuasion acquisition and Sam Shennan's promotion to Regional CEO.
Incubeta acquires Persuasion Technologies to enhance analytics
Tue, 18th Jun 2024
#
data analytics
#
martech
#
cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.