Identity stories
Gen-i is set to unveil its new logo on Tuesday, erasing rumours of a sale. The fresh look aligns closely with parent company Telecom's brand overhaul.
Most New Zealanders are concerned enough about information security to allow the scanning of their fingerprints, and even of their eyes.
Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.
